| 851790 |
The structure of commitment in consumer-retailer relationships: Conceptualization and measurement
Manuel Sánchez, M. Angeles Iniesta
(pp. 230-249)
Keywords:
Banking,
Customer relations,
Mathematical modelling
ArticleType: Research paper
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(266 KB)
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| 851791 |
Personal control and coping with retail crowding
Delphine Dion
(pp. 250-263)
Keywords:
Consumer behaviour,
Individual behaviour,
Marketing,
Promotional methods
ArticleType: Research paper
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(189 KB)
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| 851792 |
Collaborative relationship bundling: a new angle on services marketing
José M. Barrutia Legarreta, Carmen Echebarria Miguel
(pp. 264-283)
Keywords:
Product mix,
Relationship marketing,
Servicing
ArticleType: Research paper
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(198 KB)
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| 851793 |
Market orientation, brand investment, new service development, market position and performance for service organisations
Sheelagh Matear, Brendan J. Gray, Tony Garrett
(pp. 284-301)
Keywords:
Brands,
Innovation,
Management strategy,
Market orientation,
Performance measures
ArticleType: Research paper
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(168 KB)
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| 851794 |
Online service quality dimensions and their relationships with satisfaction: A content analysis of customer reviews of securities brokerage services
Zhilin Yang, Xiang Fang
(pp. 302-326)
Keywords:
Customer satisfaction,
Electronic commence,
Internet,
Securities markets,
Servicing
ArticleType: General review
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(227 KB)
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