| 851949 |
The internal marketing of services: the new age surge
Aubrey Wilson
(pp. 4-7)
Keywords:
Internal marketing,
Services marketing
ArticleType: Case study / Technical paper
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(29 KB)
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| 851950 |
Logistics networking
Roy C. Brimer
(pp. 8-11)
Keywords:
Customer service,
Logistics,
Product lifecycle
ArticleType: Technical paper
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(27 KB)
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| 851951 |
Management by team: an innovative tool for running a service
organization through internal marketing
Constance A. Bak, Leslie H. Vogt, William R. George, I. Richard Greentree
(pp. 12-18)
Keywords:
Internal marketing,
Service industries,
Teams
ArticleType: Case study
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(50 KB)
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| 851952 |
Down with the internal customer
John Guaspari
(pp. 19-21)
Keywords:
Customers,
Interpersonal communications
ArticleType: Technical paper
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(19 KB)
|
| 851953 |
Marketing services to satisfy internal customers
Gilbert D. Harrell, Matthew F. Fors
(pp. 22-27)
Keywords:
Decision making,
Internal markets,
Management,
Occupational health/safety
ArticleType: Research paper
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(42 KB)
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| 851954 |
The internal service encounter
Dwayne D. Gremler, Mary Jo Bitner, Kenneth R. Evans
(pp. 28-34)
Keywords:
Customer satisfaction,
Financial services,
Internal marketing,
Service
ArticleType: Research paper
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(51 KB)
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| 851955 |
The impact of the new product development project on the success of
financial services
Christopher Easingwood, Christopher Storey
(pp. 35-40)
Keywords:
Financial services,
Internal marketing,
New product development,
Organizational structure,
United Kingdom
ArticleType: Research paper
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(41 KB)
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