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Asia Pacific Journal of Marketing and Logistics

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Asia Pacific Journal of Marketing and Logistics

Volume 16 Issue 4

Published: 2004 | Start Page: 3

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Articles

Articles
Article No:	Article Information:
854062	The impact of the English language on cross-cultural consumer research in Asia and Latin America Gregory S. Black (pp. 3-35) Keywords: Cross cultural studies, Languages, Market research ArticleType: Case study View HTML \| View PDF (548 KB) \| Reprints & Permissions
854063	Role of supplementary services in the purchase of credit card services in India Anita Goyal (pp. 36-51) Keywords: Consumer decision making, Credit cards,, Postpurchase evaluation, Pre-purchase evaluation, Services marketing, Supplementary services ArticleType: Case study View HTML \| View PDF (516 KB) \| Reprints & Permissions
854064	A macro and micro perspective of the global software industry with specific orientation to India, China and the Philippines John McManus, David Floyd (pp. 52-64) Keywords: China, Global strategies, India, Software industry ArticleType: General review View HTML \| View PDF (524 KB) \| Reprints & Permissions
854065	Learning and information dissemination in logistics alliances Vanessa Ratten (pp. 65-81) Keywords: Alliances, Communication, Supply chain management ArticleType: Research paper View HTML \| View PDF (500 KB) \| Reprints & Permissions
854066	Effect of product usage, satisfaction and involvement on brand switching behaviour Paurav Shukla (pp. 82-104) Keywords: Brand management, Information research, Product management ArticleType: Case study View HTML \| View PDF (594 KB) \| Reprints & Permissions