| 1463179 |
The spherical marketing concept: A revitalization of the marketing concept
Göran Svensson
(pp. 5-15)
Keywords:
Distribution channels and markets,
Marketing theory
ArticleType: Conceptual paper
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(161 KB)
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| 1463180 |
Measure and control of non-response in a mail survey
Vidal Díaz de Rada
(pp. 16-32)
Keywords:
Consumer behaviour,
Mailings,
Market research,
Quality,
Surveys
ArticleType: Research paper
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(100 KB)
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| 1463181 |
The impact of a prestigious partner on affinity card marketing
Henry K.Y. Fock, Ka-shing Woo, Michael K. Hui
(pp. 33-53)
Keywords:
Customer loyalty,
Hong Kong,
Marketing strategy,
Strategic alliances
ArticleType: Research paper
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(250 KB)
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| 1463182 |
Consumer evaluations of sales promotion: the effect on brand choice
Begoña Alvarez Alvarez, Rodolfo Vázquez Casielles
(pp. 54-70)
Keywords:
Advertising,
Brands,
Consumer behaviour,
Discounts,
Prices,
Promotional methods
ArticleType: Research paper
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(209 KB)
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| 1463183 |
Adaptation of cultural content: evidence from B2C e-commerce firms
Nitish Singh, Vikas Kumar, Daniel Baack
(pp. 71-86)
Keywords:
Communications,
Culture techniques,
Electronic commerce,
Internet,
Standardization
ArticleType: Research paper
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(102 KB)
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| 1463184 |
Searching the web for global brands: how American brands standardise their web sites in Europe
Shintaro Okazaki
(pp. 87-109)
Keywords:
Brands,
Marketing communications,
Multinational companies,
Standardization,
Worldwide web
ArticleType: Research paper
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(437 KB)
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| 1463185 |
Antecedents of managerial public relations: a structural model examination
Carmen Lages, Luis Filipe Lages
(pp. 110-128)
Keywords:
Consultants,
Linear structure equation modelling,
Marketing communications,
Public relations,
United Kingdom
ArticleType: Research paper
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(200 KB)
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| 1463186 |
The impact of brand extensions on brand personality: experimental evidence
Adamantios Diamantopoulos, Gareth Smith, Ian Grime
(pp. 129-149)
Keywords:
Brand extensions,
Brand identity,
Brand image,
Consumer behaviour
ArticleType: Research paper
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(127 KB)
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| 1463187 |
Customer intention to return online: price perception, attribute-level performance, and satisfaction unfolding over time
Pingjun Jiang, Bert Rosenbloom
(pp. 150-174)
Keywords:
Consumer behaviour,
Customer retention,
Customer satisfaction,
Internet,
Perception,
Prices
ArticleType: Research paper
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(228 KB)
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| 1463188 |
Managing the new service development process: towards a systemic model
Eric Stevens, Sergios Dimitriadis
(pp. 175-198)
Keywords:
Financial services,
Innovation,
Learning,
Learning organizations,
Research,
Retailing
ArticleType: Research paper
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(390 KB)
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| 1463189 |
Contemporary marketing practices in Russia
Ralf Wagner
(pp. 199-215)
Keywords:
Cluster analysis,
Marketing,
Regional marketing,
Relationship marketing,
Russia
ArticleType: Research paper
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(159 KB)
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| 1463190 |
Decision waves: consumer decisions in today's complex world
Ashley Lye, Wei Shao, Sharyn Rundle-Thiele, Carolyn Fausnaugh
(pp. 216-230)
Keywords:
Consumers,
Decision making,
Decision theory
ArticleType: Conceptual paper
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(124 KB)
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