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European Journal of Marketing
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European Journal of Marketing

Volume 39 Issue 3

Published: 2005 | Start Page: 245


Special Issue: The state of marketing research
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Articles

Articles
Article No: Article Information:
1463191 Whither research in marketing?
John Saunders, Nick Lee (pp. 245-260)
Keywords: Market research, United Kingdom, Universities
ArticleType: Viewpoint
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1463192 Where are we and where are we going?: The status and future of research in marketing
Dale Littler, Caroline Tynan (pp. 261-271)
Keywords: Education, Educational development, Market research
ArticleType: Viewpoint
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1463193 Beyond incommensurability? Empirical expansion on diversity in research
Andrea Davies, James A. Fitchett (pp. 272-293)
Keywords: History, Market research methods
ArticleType: Conceptual paper
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1463194 Grounded theory, ethnography and phenomenology: A comparative analysis of three qualitative strategies for marketing research
Christina Goulding (pp. 294-308)
Keywords: Ethnography, Marketing theory, Qualitative research
ArticleType: Conceptual paper
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1463195 Qualitative research in marketing: Road-map for a wilderness of complexityand unpredictability
Evert Gummesson (pp. 309-327)
Keywords: Marketing theory, Qualitative research
ArticleType: Conceptual paper
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1463196 The rise and fall of the Latin Square in marketing:a cautionary tale
Robert P. Hamlin (pp. 328-350)
Keywords: Brand management, Country of origin, Market research, Marketing models
ArticleType: Conceptual paper
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1463197 Equivalence of survey data: relevance for international marketing
Hester van Herk, Ype H. Poortinga, Theo M.M. Verhallen (pp. 351-364)
Keywords: Bias, International marketing, Market research
ArticleType: Conceptual paper
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1463198 The evolution of “classical mythology” within marketing measure development
Nick Lee, Graham Hooley (pp. 365-385)
Keywords: Market research, Psychometric tests, Statistics
ArticleType: Research paper
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1463199 Long life to marketing research: a postmodern view
Michela Addis, Stefano Podestà (pp. 386-412)
Keywords: Market research, Postmodernism, Sciences
ArticleType: Conceptual paper
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