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Marketing Intelligence & Planning

Volume 23 Issue 1

Published: 2005 | Start Page: 9

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Articles

Articles
Article No: Article Information:
1463315 Green branding effects on attitude: functional versus emotional positioning strategies
Patrick Hartmann, Vanessa Apaolaza Ibáñez, F. Javier Forcada Sainz (pp. 9-29)
Keywords: Brands, Green marketing, Product positioning
ArticleType: Research paper
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1463316 The potential and barriers to the use of geographical information systems for marketing applications in higher educational institutions
Paul Read, Gary Higgs, George Taylor (pp. 30-42)
Keywords: Geographic information systems, Higher education, Marketing
ArticleType: Case study
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1463317 Promotional planning in UK regional shopping centres: an exploratory study
Gary Warnaby, Kit Man Yip (pp. 43-57)
Keywords: Marketing, Marketing communications, Shopping centres
ArticleType: Research paper
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1463318 55+ people as internet users
Satu Vuori, Maria Holmlund-Rytkönen (pp. 58-76)
Keywords: Elderly people, Finland, Internet
ArticleType: Research paper
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1463319 Evaluation of UK car insurance brokers’ web sites: some preliminary findings
Shuliang Li, Klara Holeckova (pp. 77-88)
Keywords: Advertising effectiveness, Insurance, Internet marketing
ArticleType: Research paper
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1463320 Customer loyalty and the effect of switching costs as a moderator variable: A case in the Turkish mobile phone market
Serkan Aydin, Gökhan Özer, Ömer Arasil (pp. 89-103)
Keywords: Consumer behaviour, Costs, Customer loyalty, Customer satisfaction, Mobile communication systems
ArticleType: Research paper
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1463321 Marketing orientation in the European Union mobile telecommunication market
Jolita Kurtinaitiene (pp. 104-113)
Keywords: European Union, Market orientation, Mobile communication systems
ArticleType: Research paper
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