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Marketing Intelligence & Planning

Volume 23 Issue 2

Published: 2005 | Start Page: 124

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Articles

Articles
Article No: Article Information:
1463322 Disseminating academic research information to marketing practitioners: The receiver's perspective
Brendan J. Gray, Geir Grundvåg Ottesen, Sheelagh Matear (pp. 124-135)
Keywords: Academic staff, Generation and dissemination of information, Marketing, Research work
ArticleType: Research paper
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1463323 Customer relationship management: the case of a European bank
Adam Lindgreen, Michael Antioco (pp. 136-154)
Keywords: Information research, Marketing information, Relationship marketing
ArticleType: Conceptual paper
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1463324 The “telescopic observations” framework: an attainable strategic tool
George Panagiotou, Riëtte van Wijnen (pp. 155-171)
Keywords: Marketing planning, Strategic planning, SWOT analysis
ArticleType: Conceptual paper
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1463325 A positioning strategy for a tourist destination, based on analysis of customers' perceptions and satisfactions
Essam E. Ibrahim, Jacqueline Gill (pp. 172-188)
Keywords: Barbados, Customer satisfaction, Niche marketing, Product positioning, Tourism management
ArticleType: Research paper
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1463326 An internet-based approach to environmental scanning in marketing planning
Reinhold Decker, Ralf Wagner, Sören W. Scholz (pp. 189-199)
Keywords: Business environment, Competitive strategy, Information, Internet, Marketing intelligence, Marketing planning
ArticleType: Research paper
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1463327 The influence of export information use on export knowledge and performance: Some empirical evidence
Kjell Toften (pp. 200-219)
Keywords: Competitive strategy, Exports, Marketing information
ArticleType: Research paper
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1463328 Shoppers' satisfaction levels are not the only key to store loyalty
Mario J. Miranda, László Kónya, Inka Havrila (pp. 220-232)
Keywords: Customer loyalty, Customer satisfaction, Marketing intelligence, Strategic planning
ArticleType: Research paper
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