| 1463444 |
Customer perspectives on the role and importance of branding in Irish retail financial services
Deirdre O'Loughlin, Isabelle Szmigin
(pp. 8-27)
Keywords:
Brand image,
Brand management,
Brands,
Financial services,
Ireland
ArticleType: Research paper
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(132 KB)
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| 1463445 |
Re-engineering service quality process mapping: e-banking process
Raphaël K. Akamavi
(pp. 28-53)
Keywords:
Customer services quality,
Financial services,
Flowcharts,
Innovation,
Process planning,
Virtual banking
ArticleType: Research paper
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(446 KB)
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| 1463446 |
Learning during developing and implementing new bank offerings
Eric Stevens, Sergios Dimitriadis
(pp. 54-72)
Keywords:
Financial services,
Innovation,
Learning,
Research
ArticleType: Research paper
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(109 KB)
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| 1463447 |
American consumers' attitudes towards commercial banks: A comparison of local and national bank customers by use of geodemographic segmentation
Erdener Kaynak, Talha D. Harcar
(pp. 73-89)
Keywords:
Banks,
Customers,
Demographics,
Market segmentation,
Performance management
ArticleType: Research paper
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(156 KB)
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| 1463448 |
Product development in UK retail banking: Developing a market-oriented approach in a rapidly changing regulatory environment
David J. Slattery, Joseph G. Nellis
(pp. 90-106)
Keywords:
Banking,
Market orientation,
Product development,
Regulation,
United Kingdom
ArticleType: General review
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(205 KB)
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| 1463449 |
Enhancing microfinance outreach through market-oriented new service development in Indian regional rural banks
Philip Megicks, Atul Mishra, Jonathan Lean
(pp. 107-125)
Keywords:
Banks,
Design and development,
Financial institutions,
India,
Market orientation,
Services
ArticleType: Conceptual paper
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(247 KB)
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