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International Marketing Review

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Articles

Articles

Article No:	Article Information:
1463512	Values and collective self-esteem as predictors of consumer susceptibility to interpersonal influence among university students Fredric Kropp, Anne M. Lavack, David H. Silvera (pp. 7-33) Keywords: Consumer behaviour, Cross-cultural management, National cultures, Self esteem ArticleType: Research paper View HTML | View PDF (227 KB) | Reprints & Permissions
1463513	A comparative study of the management styles of marketing managers in Australia and the People's Republic of China Patrick S. Poon, Felicitas U. Evangelista, Gerald Albaum (pp. 34-47) Keywords: International marketing, Management styles, Marketing decision making, Australia, China, National cultures ArticleType: Research paper View HTML | View PDF (90 KB) | Reprints & Permissions
1463514	Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea Young Sook Moon, Kara Chan (pp. 48-66) Keywords: Advertising, Hong Kong, National cultures, South Korea ArticleType: Research paper View HTML | View PDF (103 KB) | Reprints & Permissions
1499851	Emergence of a third culture: shared leadership in international strategic alliances Carlos M. Rodríguez (pp. 67-95) Keywords: Cross-cultural management, Management styles, Mexico, Strategic alliances, United States of America ArticleType: Technical paper View HTML | Reprints & Permissions
1463516	The influence of country image structure on consumer evaluations of foreign products Michel Laroche, Nicolas Papadopoulos, Louise A. Heslop, Mehdi Mourali (pp. 96-115) Keywords: Country of origin, Linear structure equation modelling, Product differentiation, Product image ArticleType: Research paper View HTML | View PDF (138 KB) | Reprints & Permissions

Book Review

Entering and Succeeding in Emerging Countries: Marketing to the Forgotten Majority

Item No:	Item Information
1463510	Entering and Succeeding in Emerging Countries: Marketing to the Forgotten Majority Journal: International Marketing Review Vol : 22 Issue: 1 Author(s): Carlos Ruy Martínez View HTML

Mastering Global Markets: Strategies for Today's Trade Globalist

Item No:	Item Information
1463511	Mastering Global Markets: Strategies for Today's Trade Globalist Journal: International Marketing Review Vol : 22 Issue: 1 Author(s): Ed Bruning View HTML