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International Marketing Review


Volume 22 Issue 2

Published: 2005 | Start Page: 129

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Articles

Articles
Article No: Article Information:
1463517 Analyzing the cultural content of web sites: A cross-national comparision of China, India, Japan, and US
Nitish Singh, Hongxin Zhao, Xiaorui Hu (pp. 129-146)
Keywords: Globalization, Internet, Localization, National cultures
ArticleType: Research paper
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1463518 Export intermediation and the internet: an activity-unbundling approach
Poul Houman Andersen (pp. 147-164)
Keywords: Electronic commerce, Exports, International business, Marketing management, Transaction costs
ArticleType: Research paper
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1463519 A conceptual framework of antecedents of information search in exporting: Importance of ability and motivation
Poh-Lin Yeoh (pp. 165-198)
Keywords: Behaviour, Exports, Information searches
ArticleType: Conceptual paper
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1463520 The fallout from French nuclear testing in the South Pacific: A longitudinal study of consumer boycotts
Richard Ettenson, Jill Gabrielle Klein (pp. 199-224)
Keywords: Brands, Consumer behaviour, International business
ArticleType: Research paper
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1463521 Ethical segmentation of consumers in developing countries: a comparative analysis
Jamal A. Al-Khatib, Angela D'Auria Stanton, Mohammed Y.A. Rawwas (pp. 225-246)
Keywords: Consumers, Developing countries, Ethics, Market segmentation, Persian Gulf States
ArticleType: Research paper
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