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Journal of Services Marketing
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Journal of Services Marketing


Volume 19 Issue 1

Published: 2005 | Start Page: 3

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Articles

Articles
Article No: Article Information:
1463970 Perceived managerial sincerity, feedback-seeking orientation and motivation among front-line employees of a service organization
Audhesh K. Paswan, Lou E. Pelton, Sheb L. True (pp. 3-12)
Keywords: Employee relations, Employees, Managers, Motivation (psychology)
ArticleType: Research paper
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1463971 Engaging customers in service creation: a theater perspective
Jacqueline A. Williams, Helen H. Anderson (pp. 13-23)
Keywords: Customers, Performance management, Services marketing, Theatre
ArticleType: Conceptual paper
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1463972 Destination brand images: a business tourism perspective
Graham Hankinson (pp. 24-32)
Keywords: Brand image, Business travel, Tourism, United Kingdom
ArticleType: Research paper
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1463973 Design and implementation of a service guarantee
Louis Fabien (pp. 33-38)
Keywords: Customer service management, Service industries, Warranties
ArticleType: Research paper
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1463974 The impact of mode of operation on sales performance in international services
Ahmet H. Kirca (pp. 39-46)
Keywords: International marketing, Sales performance, Services marketing
ArticleType: Research paper
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1463975 Pricing objectives and pricing methods in the services sector
George J. Avlonitis, Kostis A. Indounas (pp. 47-57)
Keywords: Greece, Pricing policy, Service industries
ArticleType: Research paper
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