| 1463976 |
Effects of the internet on the marketing communication of service companies
Stefan Lagrosen
(pp. 63-69)
Keywords:
Internet,
Marketing communications,
Relationship marketing,
Services,
Sweden
ArticleType: Research paper
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(96 KB)
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| 1463977 |
An integrative approach to diagnosing service quality of public parks
Teck-Yong Eng, Outi Niininen
(pp. 70-80)
Keywords:
Customer satisfaction,
Customer services quality,
Performance management,
United Kingdom
ArticleType: Research paper
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(179 KB)
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| 1463978 |
The effects of soft and hard service attributes on loyalty: the mediating role of trust
Seigyoung Auh
(pp. 80-92)
Keywords:
Customer loyalty,
Social interaction,
Trust
ArticleType: Research paper
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(200 KB)
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| 1463979 |
Information quality and market share in electronic commerce
Holmes Miller
(pp. 93-102)
Keywords:
Electronic commerce,
Market share,
Services,
Simulation
ArticleType: Research paper
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(342 KB)
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| 1463980 |
Self-service technology adoption: comparing three technologies
James M. Curran, Matthew L. Meuter
(pp. 103-113)
Keywords:
Attitudes,
Banking,
Innovation,
Self-service,
Services marketing,
United States of America
ArticleType: Research paper
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(234 KB)
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| 1463981 |
Inter-organisational relationships in professional services: towards a typology of service relationships
Angus W. Laing, Paul C.S. Lian
(pp. 114-128)
Keywords:
Business-to-business marketing,
Professional services,
Trust
ArticleType: Research paper
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(246 KB)
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