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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1463986	A snapshot or a painting? Metaphors, myths, misuses and misunderstandings of marketing research information by journalists and other people who should know better Herbert Jack Rotfeld (pp. 4-5) Keywords: Bias, Marketing strategy, Newspapers, Opinion polls, Politics, Research ArticleType: Viewpoint View HTML | View PDF (50 KB) | Reprints & Permissions
1463987	Advertising of controversial products:a cross-cultural study David S. Waller, Kim-Shyan Fam, B. Zafer Erdogan (pp. 6-13) Keywords: Advertising, Classes of goods marketed, Malaysia, New Zealand, Turkey, United Kingdom ArticleType: Research paper View HTML | View PDF (101 KB) | Reprints & Permissions
1463988	Guilty through association: brand association transfer to brand alliances David James (pp. 14-24) Keywords: Brand equity, Brands, Strategic alliances ArticleType: Research paper View HTML | View PDF (119 KB) | Reprints & Permissions
1463989	Collaborative structure between Japanese high-tech manufacturers and consumers Yuichi Washida (pp. 25-34) Keywords: Consumer marketing, Customer relations, Innovation, Japan ArticleType: Conceptual paper View HTML | View PDF (347 KB) | Reprints & Permissions
1463990	Major influence factors in children's consumer socialization Michael J. Dotson, Eva M. Hyatt (pp. 35-42) Keywords: Advertising, Brands, Children (age groups), Consumers, Socialization ArticleType: Research paper View HTML | View PDF (107 KB) | Reprints & Permissions
1463991	Direct selling as the next channel Dennis L. Duffy (pp. 43-45) Keywords: Case studies, Direct selling, Innovation ArticleType: Case study View HTML | View PDF (51 KB) | Reprints & Permissions

Book Review

Your Marketing Sucks

Item No:	Item Information
1463982	Your Marketing Sucks Journal: Journal of Consumer Marketing Vol : 22 Issue: 1 Author(s): James V. Dupree View HTML

Ten Deadly Marketing Sins: Signs and Solutions

Item No:	Item Information
1463983	Ten Deadly Marketing Sins: Signs and Solutions Journal: Journal of Consumer Marketing Vol : 22 Issue: 1 Author(s): James V. Dupree View HTML

Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers – Women

Item No:	Item Information
1463984	Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers – Women Journal: Journal of Consumer Marketing Vol : 22 Issue: 1 Author(s): Traci Warrington View HTML

Value-based Marketing for Bottom-line Success

Item No:	Item Information
1463985	Value-based Marketing for Bottom-line Success Journal: Journal of Consumer Marketing Vol : 22 Issue: 1 Author(s): Albert C. Socci View HTML