Search

Search:(Access key 2)

• Athens/Institution Login |
• Register |
• Forgot Password?

Home >  Browse > Journal Issue List

E-mail this page

Journal of Consumer Marketing

---

Articles

Articles

Article No:	Article Information:
1463994	The cynical use of marketing to the unwitting consumer Herbert Jack Rotfeld (pp. 60-61) Keywords: Ethics, Marketing strategy ArticleType: Viewpoint View HTML | View PDF (44 KB) | Reprints & Permissions
1463995	Integrating effect of consumer perception factors in predicting private brand purchase in a Korean discount store context Byoungho Jin, Yong Gu Suh (pp. 62-71) Keywords: Brand identity, Consumer behaviour, Discount stores, Perception, Prices, South Korea ArticleType: Research paper View HTML | View PDF (242 KB) | Reprints & Permissions
1463996	Loyalty trends for the twenty-first century Michael T. Capizzi, Rick Ferguson (pp. 72-80) Keywords: Coalitions, Customer loyalty, Marketing strategy ArticleType: Research paper View HTML | View PDF (110 KB) | Reprints & Permissions
1463997	Linking global market segmentation decisions with strategic positioning options Salah S. Hassan, Stephen H. Craft (pp. 81-89) Keywords: Brand management, Globalization, International marketing, Market segmentation, Product positioning, Strategic marketing ArticleType: Research paper View HTML | View PDF (192 KB) | Reprints & Permissions
1463998	Consumer demand for informative labeling of quality food and drink products: a European Union case study Efthalia Dimara, Dimitris Skuras (pp. 90-100) Keywords: European Union, Food and drink products, Labelling, Quality ArticleType: Research paper View HTML | View PDF (127 KB) | Reprints & Permissions
1463999	Customer retention is not enough Stephanie Coyles, Timothy C. Gokey (pp. 101-105) Keywords: Behaviour modification, Consumer behaviour, Customer retention ArticleType: Research paper View HTML | View PDF (182 KB)

Book Review

Collaborative Customer Relationship Management: Taking CRM to the Next Level

Item No:	Item Information
1463992	Collaborative Customer Relationship Management: Taking CRM to the Next Level Journal: Journal of Consumer Marketing Vol : 22 Issue: 2 Author(s): Janis Dietz View HTML

Moderating to the Max: A Full-tilt Guide to Creative, Insightful Focus Groups and Depth Interviews

Item No:	Item Information
1463993	Moderating to the Max: A Full-tilt Guide to Creative, Insightful Focus Groups and Depth Interviews Journal: Journal of Consumer Marketing Vol : 22 Issue: 2 Author(s): Karen P. Gonçalves View HTML