| 1464018 |
Developing a new understanding of markets: reinterpreting the 4Ps
Håkan Håkansson, Alexandra Waluszewski
(pp. 110-117)
Keywords:
Economic processes,
Market system,
Marketing models,
Resource management
ArticleType: Conceptual paper
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(109 KB)
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| 1464019 |
Marketing policies of companies in a cyclical sector: an empirical study of the construction industry in the United Kingdom
Roger Bennett
(pp. 118-126)
Keywords:
Business cycles,
Construction industry,
Downsizing,
Forecasting,
Relationship marketing,
United Kingdom
ArticleType: Research paper
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(232 KB)
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| 1464020 |
Creating value for channel partners: the Cervena case
Michael Beverland
(pp. 127-135)
Keywords:
Agriculture,
Channel relationships,
International marketing,
Meat,
New Zealand
ArticleType: Research paper
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(198 KB)
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| 1464021 |
The impact of horizontal and vertical connections on relationships' commitment and trust
Amjad Hadjikhani, Peter Thilenius
(pp. 136-147)
Keywords:
Channel relationships,
Horizontal marketing,
Organizational structures,
Trust,
Vertical marketing
ArticleType: Research paper
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(348 KB)
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| 1464022 |
Customer size and customer profitability in non-contractual relationships
Sander van Triest
(pp. 148-155)
Keywords:
Business-to-business marketing,
Customer relations,
Customers,
Profit valuations
ArticleType: Research paper
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(163 KB)
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