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Journal of Product & Brand Management

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Articles

Articles

Article No:	Article Information:
1464133	Brand trust and brand extension acceptance: the relationship Jon D. Reast (pp. 4-13) Keywords: Brand extensions, Brands, Trust, United Kingdom ArticleType: Research paper View HTML | View PDF (248 KB) | Reprints & Permissions
1464134	Universal appeals with local specifications Ming-Huei Hsieh, Andrew Lindridge (pp. 14-28) Keywords: Automotive industry, Brand image ArticleType: Research paper View HTML | View PDF (294 KB) | Reprints & Permissions
1464135	Tactical launch decisions: influence on innovation success/failure Ana Garrido-Rubio, Yolanda Polo-Redondo (pp. 29-38) Keywords: Product launch, Product management ArticleType: Research paper View HTML | View PDF (278 KB) | Reprints & Permissions
1464136	Countering negative country-of-origin with low prices: a conjoint study in Vietnam Mark Speece, Duc Phung Nguyen (pp. 39-48) Keywords: Brands, Consumer behaviour, Country of origin, Pricing, Vietnam ArticleType: Case study View HTML | View PDF (128 KB) | Reprints & Permissions
1464137	Brand power revisited: measuring brand equity in cyber-space WoonBong Na, Roger Marshall (pp. 49-56) Keywords: Brand equity, Internet ArticleType: Research paper View HTML | View PDF (178 KB) | Reprints & Permissions
1464138	Loyalty to price tiers in purchases of bottled wine Jenni Romaniuk, John Dawes (pp. 57-64) Keywords: Australia, Customer loyalty, Pricing, Wines ArticleType: Case study View HTML | View PDF (103 KB) | Reprints & Permissions
1464139	Dynamics of price sensitivity among mobile service customers Juha Munnukka (pp. 65-73) Keywords: Finland, Mobile communication systems, Pricing, Surveys ArticleType: Research paper View HTML | View PDF (133 KB) | Reprints & Permissions

Book Review

Big Brands, Big Trouble: Lessons Learned the Hard Way

Item No:	Item Information
1464130	Big Brands, Big Trouble: Lessons Learned the Hard Way Journal: Journal of Product & Brand Management Vol : 14 Issue: 1 Author(s): David R. Fortin View HTML

Inclusive Branding: The Why and How of a Holistic Approach to Brands

Item No:	Item Information
1464131	Inclusive Branding: The Why and How of a Holistic Approach to Brands Journal: Journal of Product & Brand Management Vol : 14 Issue: 1 Author(s): Allen Tackett View HTML

Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena

Item No:	Item Information
1464132	Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena Journal: Journal of Product & Brand Management Vol : 14 Issue: 1 Author(s): Charles A. McMellon View HTML