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Journal of Product & Brand Management

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Articles

Articles

Article No:	Article Information:
1464142	Broad sensory branding Martin Lindstrom (pp. 84-87) Keywords: Brands, Case studies, Sensory perception ArticleType: Research paper View HTML | View PDF (69 KB) | Reprints & Permissions
1464143	Dimensions of wine region equity and their impact on consumer preferences Ulrich R. Orth, Marianne McGarry Wolf, Tim H. Dodd (pp. 88-97) Keywords: Brand equity, Consumer behaviour, Lifestyles, Quality, Value analysis, Wines ArticleType: Research paper View HTML | View PDF (123 KB) | Reprints & Permissions
1464144	Hispanic versus Anglo male dominance in purchase decisions Denise T. Ogden (pp. 98-105) Keywords: Acculturation, Consumer behaviour, Consumer marketing, Ethnic groups ArticleType: Research paper View HTML | View PDF (101 KB) | Reprints & Permissions
1464145	Examining the effects of service brand communications on brand evaluation Debra Grace, Aron O'Cass (pp. 106-116) Keywords: Advertising, Brand management, Brand names, Consumer behaviour, Customer satisfaction ArticleType: Research paper View HTML | View PDF (123 KB) | Reprints & Permissions
1464146	Names, brands, branding: beyond the signs, symbols, products and services Colin Jevons (pp. 117-118) Keywords: Brand identity, Brands ArticleType: Viewpoint View HTML | View PDF (46 KB) | Reprints & Permissions
1464147	From market entry to new product development in China: Environmental Systems Controls Dennis Pitta (pp. 119-122) Keywords: China, International marketing, New products, Product development ArticleType: Case study View HTML | View PDF (61 KB) | Reprints & Permissions
1464148	Framing a price bundle: the case of “buy/get” offers Priya Raghubir (pp. 123-128) Keywords: Pricing, Promotional methods ArticleType: Research paper View HTML | View PDF (85 KB) | Reprints & Permissions
1464149	E-tail and retail reference price effects David M. Hardesty, Tracy A. Suter (pp. 129-136) Keywords: Internet, Prices, Retailing, Shops ArticleType: Research paper View HTML | View PDF (390 KB) | Reprints & Permissions

Book Review

Global Brand Strategy: Unlocking Brand Potential across Countries, Cultures and Markets

Item No:	Item Information
1464140	Global Brand Strategy: Unlocking Brand Potential across Countries, Cultures and Markets Journal: Journal of Product & Brand Management Vol : 14 Issue: 2 Author(s): Irvine Clarke III View HTML

What's in a Name? Advertising and the Concept of Brands (2nd ed.)

Item No:	Item Information
1499805	What's in a Name? Advertising and the Concept of Brands (2nd ed.) Journal: Journal of Product & Brand Management Vol : 14 Issue: 2 Author(s): Wolfgang Grassl View HTML