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Managing Service Quality
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Managing Service Quality


Volume 15 Issue 2

Published: 2005 | Start Page: 127


Special Issue: QUIS 9 symposium – service excellence in management
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Articles

Articles
Article No: Article Information:
1464355 Service quality: beyond cognitive assessment
Bo Edvardsson (pp. 127-131)
Keywords: Consumer behaviour, Customer service management, Customers, Perception
ArticleType: Viewpoint
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1464356 Service quality as an important dimension of brand equity in Swiss services industries
Thomas Bamert, Hans Peter Wehrli (pp. 132-141)
Keywords: Brand equity, Customer services quality, Experimental design, Service industries, Switzerland
ArticleType: Research paper
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1464357 A manufacturer becoming service provider – challenges and a paradox
Saara Brax (pp. 142-155)
Keywords: Industrial services, Manufacturing systems, Organizational change, Services
ArticleType: Research paper
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1464358 Fading customer relationships in professional services
Helena Åkerlund (pp. 156-171)
Keywords: Banking, Buyer-seller relationships, Private sector organizations, Relationship marketing, Services
ArticleType: Research paper
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1464359 Does customer satisfaction lead to profitability?: The mediating role of share-of-wallet
Timothy L. Keiningham, Tiffany Perkins-Munn, Lerzan Aksoy, Demitry Estrin (pp. 172-181)
Keywords: Customer retention, Customer satisfaction, Profit, Services marketing
ArticleType: Research paper
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1464360 E-services and offline fulfilment: how e-loyalty is created
Janjaap Semeijn, Allard C.R. van Riel, Marcel J.H. van Birgelen, Sandra Streukens (pp. 182-194)
Keywords: Internet, Loyalty schemes, Quality, Services
ArticleType: Research paper
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1464361 The importance of attitude and appearance in the service encounter in retail and hospitality
Dennis Nickson, Chris Warhurst, Eli Dutton (pp. 195-208)
Keywords: Employees, Service industries, Skills
ArticleType: Research paper
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Book Review

Service Quality: Research Perspectives
Item No: Item Information
1464354 Service Quality: Research Perspectives
Journal: Managing Service Quality
Vol : 15 Issue: 2
Special Issue: QUIS 9 symposium – service excellence in management
Author(s): K. Narasimhan
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