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Qualitative Market Research: An International Journal

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Articles

Articles

Article No:	Article Information:
1464686	Analysing textual data in international marketing research Rudolf R. Sinkovics, Elfriede Penz, Pervez N. Ghauri (pp. 9-38) Keywords: Computer software, International marketing, Knowledge management, Qualitative research ArticleType: Technical paper View HTML | View PDF (882 KB) | Reprints & Permissions
1464687	Integrating qualitative and quantitative techniques in network analysis Nicole E. Coviello (pp. 39-60) Keywords: Computer networks, Qualitative research, Research ArticleType: Research paper View HTML | View PDF (254 KB) | Reprints & Permissions
1464688	A qualitative approach to investigating online strategic decision making Birgit Weischedel, Sheelagh Matear, Kenneth R. Deans (pp. 61-76) Keywords: Case Studies, Internet, Marketing strategy, Qualitative research, Strategic planning ArticleType: Research paper View HTML | View PDF (193 KB) | Reprints & Permissions
1464689	Market-oriented resource management in customer relationships Maria Anne Skaates, Veikko Seppänen (pp. 77-96) Keywords: Buyer-seller relationships, Customer relations, Market orientation, Professional services, Resources ArticleType: Research paper View HTML | View PDF (256 KB) | Reprints & Permissions
1464690	Fieldwork and data collection in qualitative marketing research Ian Alam (pp. 97-112) Keywords: Data handling, Interviews, Product development ArticleType: Research paper View HTML | View PDF (162 KB) | Reprints & Permissions

Editorial

Editorial

Item No:	Item Information
1501245	Editorial Journal: Qualitative Market Research: An International Journal Vol : 8 Issue: 1 Author(s): Len Tiu Wright View HTML

Note from the publisher

Emerald structured abstracts have arrived!

Item No:	Item Information
1501246	Emerald structured abstracts have arrived! Journal: Qualitative Market Research: An International Journal Vol : 8 Issue: 1 View HTML

Book series review

Qualitative Market Research: Principles and Practice

Item No:	Item Information
1501247	Qualitative Market Research: Principles and Practice Journal: Qualitative Market Research: An International Journal Vol : 8 Issue: 1 Author(s): Len Tiu Wright View HTML

Practitioner perspectives

Practitioner perspectives

Item No:	Item Information
1501248	Practitioner perspectives Journal: Qualitative Market Research: An International Journal Vol : 8 Issue: 1 Author(s): Andy Barker View HTML