| 1464691 |
Videography in marketing and consumer research
Russell W. Belk, Robert V. Kozinets
(pp. 128-141)
Keywords:
Data analysis,
Ethnography,
Information research,
Qualitative research,
Visual media
ArticleType: Technical paper
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(91 KB)
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| 1464692 |
Processes, relationships, settings, products and consumers: the case for qualitative diary research
Anthony Patterson
(pp. 142-156)
Keywords:
Consumer behaviour,
Electronic mail,
Information research,
Qualitative research,
Records management
ArticleType: Research paper
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(98 KB)
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| 1464693 |
Exploring innovative methodologies for child-centric consumer research
Emma N. Banister, Gayle J. Booth
(pp. 157-175)
Keywords:
Children (age groups),
Consumer research,
Ethnography,
Photography,
Qualitative research
ArticleType: Research paper
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(112 KB)
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| 1464694 |
Shopping with consumers: reflections and innovations
Tina M. Lowrey, Cele C. Otnes, Mary Ann McGrath
(pp. 176-188)
Keywords:
Interviews,
Qualitative research,
Retailing,
Shopping
ArticleType: Conceptual paper
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(85 KB)
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| 1464695 |
Sensitive research topics: netnography revisited
Roy Langer, Suzanne C. Beckman
(pp. 189-203)
Keywords:
Data analysis,
Internet,
Professional ethics,
Qualitative research,
Written communications
ArticleType: Research paper
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(94 KB)
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| 1464696 |
Moving shadows: suggestions for ethnography in globalised cultures
Robin Canniford
(pp. 204-218)
Keywords:
Aquatic sports,
Culture (sociology),
Ethnography,
Globalization
ArticleType: Conceptual paper
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(96 KB)
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| 1464697 |
I can read you like a book! Novel thoughts on consumer behaviour
Stephen Brown
(pp. 219-237)
Keywords:
Consumer research,
Fiction,
Marketing
ArticleType: General review
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(117 KB)
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