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Qualitative Market Research: An International Journal


Volume 8 Issue 2

Published: 2005 | Start Page: 128


Special Issue: New paths to thick descriptions: innovativeness in data collection and interpretation
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Articles

Articles
Article No: Article Information:
1464691 Videography in marketing and consumer research
Russell W. Belk, Robert V. Kozinets (pp. 128-141)
Keywords: Data analysis, Ethnography, Information research, Qualitative research, Visual media
ArticleType: Technical paper
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1464692 Processes, relationships, settings, products and consumers: the case for qualitative diary research
Anthony Patterson (pp. 142-156)
Keywords: Consumer behaviour, Electronic mail, Information research, Qualitative research, Records management
ArticleType: Research paper
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1464693 Exploring innovative methodologies for child-centric consumer research
Emma N. Banister, Gayle J. Booth (pp. 157-175)
Keywords: Children (age groups), Consumer research, Ethnography, Photography, Qualitative research
ArticleType: Research paper
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1464694 Shopping with consumers: reflections and innovations
Tina M. Lowrey, Cele C. Otnes, Mary Ann McGrath (pp. 176-188)
Keywords: Interviews, Qualitative research, Retailing, Shopping
ArticleType: Conceptual paper
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1464695 Sensitive research topics: netnography revisited
Roy Langer, Suzanne C. Beckman (pp. 189-203)
Keywords: Data analysis, Internet, Professional ethics, Qualitative research, Written communications
ArticleType: Research paper
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1464696 Moving shadows: suggestions for ethnography in globalised cultures
Robin Canniford (pp. 204-218)
Keywords: Aquatic sports, Culture (sociology), Ethnography, Globalization
ArticleType: Conceptual paper
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1464697 I can read you like a book! Novel thoughts on consumer behaviour
Stephen Brown (pp. 219-237)
Keywords: Consumer research, Fiction, Marketing
ArticleType: General review
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Guest editorial

Guest editorial
Item No: Item Information
1501249 Guest editorial
Journal: Qualitative Market Research: An International Journal
Vol : 8 Issue: 2
Special Issue: New paths to thick descriptions: innovativeness in data collection and interpretation
Author(s): Richard Elliott, Avi Shankar
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