| 1465127 |
The migrating locus of strategy
Patrick Marren
(pp. 4-6)
Keywords:
Customer orientation,
Marketing,
Marketing strategy
ArticleType: Viewpoint
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(37 KB)
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| 1465128 |
Sarbanes-Oxley legislation and the private company: if not a marriage, then certainly an engagement
Dan R. Dalton, Catherine M. Dalton
(pp. 7-8)
Keywords:
Boards of Directors,
Corporate governance
ArticleType: Viewpoint
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(31 KB)
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| 1465129 |
Customer-centered moves can yield quick gains
Rick Wise, Phyllis Rothschild
(pp. 9-10)
Keywords:
Business development,
Customer requirements,
Management strategy
ArticleType: Viewpoint
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(30 KB)
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| 1465130 |
Brand-building: finding the touchpoints that count
Suzanne Hogan, Eric Almquist, Simon E. Glynn
(pp. 11-18)
Keywords:
Brand equity,
Brands,
Customer satisfaction,
Return on investment
ArticleType: Research paper
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(524 KB)
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| 1465131 |
When bad things happen to good companies: strategy failure and flawed executives
Sydney Finkelstein
(pp. 19-28)
Keywords:
Management failures,
Senior management
ArticleType: Literature review
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(261 KB)
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| 1465132 |
Nurturing the new: patterns for innovation
Bolko von Oetinger
(pp. 29-36)
Keywords:
Behaviour,
Creative thinking,
Expertise,
Innovation
ArticleType: Viewpoint
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(78 KB)
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| 1465133 |
Strategies for Asia's new competitive game
Peter J. Williamson
(pp. 37-43)
Keywords:
Asia,
Competitive strategy,
Innovation,
Localization,
Management strategy,
Multinational companies
ArticleType: Research paper
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(301 KB)
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| 1465134 |
Traps in diagnosing organization failure
Vincent L. Barker III
(pp. 44-50)
Keywords:
Business failures,
Management strategy,
Senior management,
Turnarounds
ArticleType: General review
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(650 KB)
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