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Strategic Direction

Volume 21 Issue 7

Published: 2005 | Start Page: 3

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Articles

Articles
Article No: Article Information:
1500283 Brand. Momentum. Speed.
Bret Kinsella, Joseph Benson (pp. 3-4)
Keywords: Brand awareness, Brand management, Competitive advantage, Marketing
ArticleType: Viewpoint
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1500284 Vuitton bags the affluent customers: How luxury-goods companies woo the wealthy
(pp. 5-7)
Keywords: Brand image, Competitive strategy, Creative thinking, Design for quality
ArticleType: Literature review
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1500285 Siemens and SAP: when two worlds collide: How a multinational implemented IT platforms at the local level
(pp. 8-10)
Keywords: Australia, Business process re-engineering, Communication technologies, Project management
ArticleType: Literature review
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1500286 Procter & Gamble's innovation success: New research, new products, new markets
(pp. 11-13)
Keywords: Innovation, Market segmentation, Marketing intelligence, New products, Research and development
ArticleType: Literature review
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1500287 Ethics is just about doing the right thing: Shell shocked and IBM goes fact-finding
(pp. 14-17)
Keywords: Business ethics, Communication, Management styles, Organizational culture
ArticleType: Literature review
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1500288 Loyalty cards and customer behaviour: Has the loyalty card had its day in European retailing?
(pp. 18-20)
Keywords: Consumer behaviour, Customer loyalty, Loyalty schemes, Market research
ArticleType: Literature review
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1500289 Keeping score: How ZAC found strategy implementation needed more than joined-up thinking
(pp. 21-23)
Keywords: Balanced scorecard, Performance management, Strategic management
ArticleType: Literature review
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1500290 Becoming a better citizen: The value of corporate social responsibility
(pp. 24-28)
Keywords: Social responsibility, Social values, Stakeholder analysis, Trust
ArticleType: Literature review
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1500291 Is there really an “I” in team?: A study of team-based production organization at the Volvo bus plant
(pp. 29-31)
Keywords: Automotive industry, Sweden, Team working
ArticleType: Literature review
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1500292 Inclusive design as standard: Designing for a growing marketing
(pp. 32-34)
Keywords: Customer requirements, Design, Disabilities, Innovation, Standards
ArticleType: General review
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1500293 A world beater: Major advance for valve technology
(pp. 35-37)
Keywords: Aerospace industry, Automotive industry, Environmental management, Medical products, Oil industry, Product design
ArticleType: General review
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