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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1500323	And a comedian shall show journalists the way Herbert Jack Rotfeld (pp. 119-120) Keywords: Elections, Television news ArticleType: Viewpoint View HTML | View PDF (45 KB) | Reprints & Permissions
1500324	An assessment of strategic corporate philanthropy on perceptions of brand equity variables Joe M. Ricks Jr (pp. 121-134) Keywords: Brands, Corporate strategy, Experimentation, Philanthropy ArticleType: Research paper View HTML | View PDF (405 KB) | Reprints & Permissions
1500325	Fashion orientation, credit card use, and compulsive buying Hye-Jung Park, Leslie Davis Burns (pp. 135-141) Keywords: Buying behaviour, Credit cards, Fashion, South Korea ArticleType: Research paper View HTML | View PDF (141 KB) | Reprints & Permissions
1500326	Religiosity and the construction of a cultural-consumption identity Andrew Lindridge (pp. 142-151) Keywords: Consumer behaviour, Culture (sociology), Religion ArticleType: Research paper View HTML | View PDF (112 KB) | Reprints & Permissions
1500327	He said, she said … they said: parents' and children's assessment of children's influence on family consumption decisions Aviv Shoham, Vassilis Dalakas (pp. 152-160) Keywords: Children (kinship), Consumer behaviour, Decision making, Israel, United States of America ArticleType: Research paper View HTML | View PDF (102 KB) | Reprints & Permissions
1500328	Affiliate marketing and its impact on e-commerce Dennis L. Duffy (pp. 161-163) Keywords: Internet marketing, Marketing strategy ArticleType: Case study View HTML | View PDF (53 KB) | Reprints & Permissions

Book Review

Edited by Geoffrey P. Lantos The Influentials

Item No:	Item Information
1500320	Edited by Geoffrey P. Lantos The Influentials Journal: Journal of Consumer Marketing Vol : 22 Issue: 3 Author(s): Rosemary Polegato View HTML

The Globalization of Nothing

Item No:	Item Information
1500321	The Globalization of Nothing Journal: Journal of Consumer Marketing Vol : 22 Issue: 3 Author(s): Joby John View HTML

Buzz: Harness the Power of Influence and Create Demand

Item No:	Item Information
1500322	Buzz: Harness the Power of Influence and Create Demand Journal: Journal of Consumer Marketing Vol : 22 Issue: 3 Author(s): David R. Fortin View HTML