| 1501881 |
Determinants of the brand equity: A verification approach in the beverage industry in Turkey
Eda Atilgan, Safak Aksoy, Serkan Akinci
(pp. 237-248)
Keywords:
Brand awareness,
Brand equity,
Brand loyalty,
Drinks,
Linear structure equation modelling,
Turkey
ArticleType: Research paper
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(190 KB)
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| 1501882 |
The effect of market orientation on dependence and satisfaction in dyadic relationships
Andreu Blesa, Enrique Bigné
(pp. 249-265)
Keywords:
Channel relationships,
Customer satisfaction,
Market orientation
ArticleType: Research paper
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(145 KB)
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| 1501883 |
International internet marketing: A triangulation study of drivers and barriers in the business-to-business context in the United Kingdom
Riyad Eid
(pp. 266-280)
Keywords:
Business-to-business marketing,
International marketing,
Internet,
Process management
ArticleType: Research paper
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(136 KB)
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| 1501884 |
Demographic characteristics of consumers who find it difficult to decide
Gianfranco Walsh, Vincent-Wayne Mitchell
(pp. 281-295)
Keywords:
Cluster analysis,
Consumer behaviour,
Demographics,
Germany
ArticleType: Research paper
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(95 KB)
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| 1501885 |
Who's complaining? Using MOSAIC to identify the profile of complainants
Michael Volkov, Debra Harker, Michael Harker
(pp. 296-312)
Keywords:
Advertising,
Australia,
Computer software,
Consumer behaviour
ArticleType: Research paper
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(506 KB)
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| 1501886 |
Relationship marketing: schools of thought and future research directions
Roger Palmer, Adam Lindgreen, Joëlle Vanhamme
(pp. 313-330)
Keywords:
Relationship marketing,
Research,
Working patterns
ArticleType: Literature review
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(154 KB)
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