| 1502166 |
Factors that impact United States retailers' expansion into the international marketplace
Lisa Maharajh, Jeanne Heitmeyer
(pp. 144-155)
Keywords:
Corporate strategy,
International marketing,
Retailing,
United States of America
ArticleType: Research paper
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(169 KB)
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| 1502167 |
Effects of evaluative criteria on fashion brand extension
Judith C. Forney, Eun Joo Park, Lynn Brandon
(pp. 156-165)
Keywords:
Brand extensions,
Fashion industry,
Performance appraisal,
Product management
ArticleType: Research paper
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(82 KB)
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| 1502168 |
The influence of Chinese dress on Western fashion
Marilyn Delong, Juanjuan Wu, Mingxin Bao
(pp. 166-179)
Keywords:
China,
Ethnic groups,
Fashion design,
Influence,
Multicultural societies
ArticleType: Research paper
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(1977 KB)
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| 1502169 |
Patterns of strategic adjustment in the US textile and apparel industries since 1979
Peter Kilduff
(pp. 180-194)
Keywords:
Business environment,
Organizational change,
Organizational restructuring,
Strategic change,
Textile industry,
United States of America
ArticleType: Research paper
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(135 KB)
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| 1502170 |
Apparel product development: measures of apparel product success and failure
Namkyung Jang, Kitty G. Dickerson, Jana M. Hawley
(pp. 195-206)
Keywords:
Garment industry,
Performance measures,
Product development,
United States of America
ArticleType: Research paper
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(134 KB)
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| 1502171 |
Consumer profiles of apparel product involvement and values
Hye-Shin Kim
(pp. 207-220)
Keywords:
Consumer behavior,
Consumer research,
Fashion industry,
Product identification,
Product management
ArticleType: Research paper
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(85 KB)
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| 1502172 |
Opportunities and challenges: Hong Kong as Asia's fashion hub
F.Y. Tam, T.S. Chan, P.W. Chu, T.C. Lai, L.L. Wang
(pp. 221-231)
Keywords:
Brands,
Fashion industry,
Garment industry,
Hong Kong,
Textile industry
ArticleType: Case study
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(80 KB)
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| 1502173 |
Enhancing international dimensions in apparel and merchandising curricula in the USA: A practitioner's perspective
Hong Yu, Byoungho Jin
(pp. 232-243)
Keywords:
Curriculum development,
Garment industry,
Higher education,
International business,
Textile industry,
United States of America
ArticleType: Research paper
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(210 KB)
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