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European Journal of Marketing

Volume 39 Issue 5

Published: 2005 | Start Page: 421

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Articles

Articles
Article No: Article Information:
1502259 Government demarketing: different approaches and mixed messages
Anthony P. Wall (pp. 421-427)
Keywords: Consumer goods, Government, Marketing philosophy, United Kingdom
ArticleType: Viewpoint
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1502260 Market orientation of value chains: A conceptual framework based on four case studies from the food industry
Klaus G. Grunert, Lisbeth Fruensgaard Jeppesen, Kristina Risom Jespersen, Anne-Mette Sonne, Kåre Hansen, Torbjørn Trondsen, James A. Young (pp. 428-455)
Keywords: Food industry, Market orientation, Value chain
ArticleType: Research paper
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1502261 Measuring risk-adjusted customer lifetime value and its impact on relationship marketing strategies and shareholder value
Lynette J. Ryals, Simon Knox (pp. 456-472)
Keywords: Customers, Relationship marketing, Shareholders, Value analysis
ArticleType: Research paper
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1502262 Determinants and consequences of ethical behaviour: an empirical study of salespeople
Sergio Román, José Luis Munuera (pp. 473-495)
Keywords: Business ethics, Financial services, Sales force
ArticleType: Research paper
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1502263 Customer-based brand equity in the team sport industry: Operationalization and impact on the economic success of sport teams
Hans H. Bauer, Nicola E. Sauer, Philipp Schmitt (pp. 496-513)
Keywords: Brand equity, Brands, Customers, Germany, Sports
ArticleType: Research paper
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1502264 Marketing standardisation: tour operators in the Nordic region
Angela Roper (pp. 514-527)
Keywords: Marketing management, Scandinavia, Standardization, Tourism
ArticleType: Research paper
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1502265 The roles of xinyong and guanxi in Chinese relationship marketing
T.K.P. Leung, Kee-hung Lai, Ricky Y.K. Chan, Y.H. Wong (pp. 528-559)
Keywords: China, Partnership, Relationship marketing, Trust
ArticleType: Research paper
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1502266 Is the seven-year hitch premature in industrial markets?
Bradley R. Barnes (pp. 560-584)
Keywords: Business-to-business marketing, Relationship marketing
ArticleType: Research paper
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1502267 An analysis of quality management in franchise systems
Margarita Fernández Monroy, Lucía Melián Alzola (pp. 585-605)
Keywords: Franchising, Quality management, Relationship marketing
ArticleType: Conceptual paper
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1502268 Measuring transaction-specific satisfaction in services: Are the measures transferable across cultures?
Cleopatra Veloutsou, G. Ronald Gilbert, Luiz A. Moutinho, Mark M.H. Goode (pp. 606-628)
Keywords: Buyer-seller relationships, Customer satisfaction, National cultures
ArticleType: Research paper
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1502269 Market orientation and marketing practice in a developing economy
Paul D. Ellis (pp. 629-645)
Keywords: Exports, Market orientation, Marketing, Performance measurement (quality)
ArticleType: Research paper
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1502270 Consequences of market orientation for customers and employees
Carmen Barroso Castro, Enrique Martín Armario, María Elena Sánchez del Río (pp. 646-675)
Keywords: Customer satisfaction, Customer services quality, Employee attitudes, Market orientation
ArticleType: Research paper
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1502271 Attributes of information quality of export market assistance: an exploratory study
Kjell Toften, Kirsten Rustad (pp. 676-695)
Keywords: Exports, Information, Quality, Service quality assurance
ArticleType: Research paper
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1502272 Pricing objectives over the service life cycle: some empirical evidence
George J. Avlonitis, Kostis A. Indounas, Spiros P. Gounaris (pp. 696-714)
Keywords: Greece, Pricing, Service operations
ArticleType: Research paper
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Book Review

Entrepreneurship, Context, Vision and Planning
Item No: Item Information
1502258 Entrepreneurship, Context, Vision and Planning
Journal: European Journal of Marketing
Vol : 39 Issue: 5
Author(s): Peter van der Sijde
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