| 1502350 |
Modeling consumer satisfaction and word-of-mouth: restaurant patronage in Korea
Barry J. Babin, Yong-Ki Lee, Eun-Ju Kim, Mitch Griffin
(pp. 133-139)
Keywords:
Customer satisfaction,
Customer service management,
Hotel and catering industry,
Service industries,
South Korea
ArticleType: Research paper
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(145 KB)
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| 1502351 |
The service quality dimensions and patient satisfaction relationships in South Korea: comparisons across gender, age and types of service
Kui-Son Choi, Hanjoon Lee, Chankon Kim, Sunhee Lee
(pp. 140-149)
Keywords:
Customer satisfaction,
Customer services quality,
Outpatients,
South Korea
ArticleType: Research paper
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(326 KB)
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| 1502352 |
Does Hispanic-targeted advertising work for services?
Ivonne M. Torres, Elten Briggs
(pp. 150-156)
Keywords:
Advertising effectiveness,
Ethnic groups,
Hispanics,
Product identification,
Services marketing
ArticleType: Research paper
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(766 KB)
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| 1502353 |
Incorporating service quality into consumer mall shopping decision making: a comparison between English and French Canadian consumers
Michel Laroche, Lefa Teng, Richard Michon, Jean-Charles Chebat
(pp. 157-163)
Keywords:
Canada,
Consumer behaviour,
Decision making,
Retail management,
Service delivery,
Shopping centres
ArticleType: Research paper
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(165 KB)
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| 1502354 |
Individualistic orientation and consumer susceptibility to interpersonal influence
Mehdi Mourali, Michel Laroche, Frank Pons
(pp. 164-173)
Keywords:
Consumer behaviour,
Individual behaviour,
Influence,
Interpersonal relations
ArticleType: Research paper
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(321 KB)
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| 1502355 |
An empirical assessment of comparative approaches to service quality measurement
Avinandan Mukherjee, Prithwiraj Nath
(pp. 174-184)
Keywords:
Customer services quality,
Gap analysis,
Quality assessment,
Quality management,
SERVQUAL
ArticleType: Research paper
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(167 KB)
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