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Qualitative Market Research: An International Journal

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Articles

Articles

Article No:	Article Information:
1505932	A rose by any other name may smell as sweet but “group discussion” is not another name for a “focus group” nor should it be Clive Boddy (pp. 248-255) Keywords: Focus groups, Qualitative research ArticleType: Viewpoint View HTML | View PDF (64 KB) | Reprints & Permissions
1505933	Focus group exploration of firm-employee relationship strength Carmel Herington, Don Scott, Lester W. Johnson (pp. 256-276) Keywords: Australia, Employee relations, Focus groups, Relationship marketing ArticleType: Research paper View HTML | View PDF (163 KB) | Reprints & Permissions
1505934	Exploring the role of employees in the delivery of the brand: a case study approach Ceridwyn King, Debra Grace (pp. 277-295) Keywords: Brand awareness, Employees, Qualitative research ArticleType: Research paper View HTML | View PDF (163 KB) | Reprints & Permissions
1505935	Ritzer's McDonaldization and applied qualitative marketing research Clive Nancarrow, Jason Vir, Andy Barker (pp. 296-311) Keywords: Focus groups, Multinational companies, Qualitative market research, Standardization ArticleType: Research paper View HTML | View PDF (100 KB) | Reprints & Permissions
1505936	Our ads 'R US: an exploratory content analysis of American advertisements Charles Okigbo, Drew Martin, Osabuohien P. Amienyi (pp. 312-326) Keywords: Advertising, Advertising media, Culture (sociology), United States of America ArticleType: Research paper View HTML | View PDF (93 KB) | Reprints & Permissions
1505937	Cross-functional involvement in new product development: A resource dependency and human capital perspective Elisa Fredericks (pp. 327-341) Keywords: Product development, Qualitative research, Team working ArticleType: Case study View HTML | View PDF (92 KB) | Reprints & Permissions

Book Review

A Companion Guide to Qualitative Research

Item No:	Item Information
1505931	A Companion Guide to Qualitative Research Journal: Qualitative Market Research: An International Journal Vol : 8 Issue: 3 Author(s): Len Tiu Wright View HTML

Editorial

Editorial

Item No:	Item Information
1505938	Editorial Journal: Qualitative Market Research: An International Journal Vol : 8 Issue: 3 Author(s): Len Tiu Wright View HTML

Internet research

Internet research

Item No:	Item Information
1505939	Internet research Journal: Qualitative Market Research: An International Journal Vol : 8 Issue: 3 Author(s): Omar Rafiqi View HTML