| 1508887 |
New technologies and cultural consumption – edutainment is born!
Michela Addis
(pp. 729-736)
Keywords:
Consumer behaviour,
Consumption,
Culture,
Education,
Entertainment,
Experience
ArticleType: Conceptual paper
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(115 KB)
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| 1508888 |
The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies
James Reardon, Chip Miller, Irena Vida, Irina Kim
(pp. 737-754)
Keywords:
Advertisements,
Attitudes,
Brands,
Ethnocentrism,
Kazakhstan,
Slovenia
ArticleType: Research paper
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(245 KB)
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| 1508889 |
The relationship between export assistance and performance improvement in Portuguese export ventures: An empirical test of the mediating role of pricing strategy adaptation
Luis Filipe Lages, David B. Montgomery
(pp. 755-784)
Keywords:
Exports,
Portugal,
Pricing policy,
Statistical analysis
ArticleType: Research paper
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(535 KB)
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| 1508890 |
The impact of servicescape on quality perception
Anja Reimer, Richard Kuehn
(pp. 785-808)
Keywords:
Customer services quality,
Service industries,
SERVQUAL
ArticleType: Research paper
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(301 KB)
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| 1508891 |
The evolving role of public relations in Ireland
Michèle O'Dwyer
(pp. 809-820)
Keywords:
Ireland,
Public relations
ArticleType: Research paper
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(79 KB)
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| 1508892 |
The importance of consumers' perceived risk in retail strategy
Vincent-Wayne Mitchell, Greg Harris
(pp. 821-837)
Keywords:
Comsumer risk,
Consumer behaviour,
Market position,
Retailing,
United Kingdom
ArticleType: Research paper
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(337 KB)
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| 1508893 |
Corporate reputation: disentangling the effects on financial performance
Markus Eberl, Manfred Schwaiger
(pp. 838-854)
Keywords:
Business performance,
Corporate image,
Germany,
Stock markets
ArticleType: Research paper
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(114 KB)
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| 1508894 |
A stakeholder approach to relationship marketing strategy: The development and use of the “six markets” model
Adrian Payne, David Ballantyne, Martin Christopher
(pp. 855-871)
Keywords:
Business planning,
Marketing strategy,
Relationship marketing,
Stakeholder analysis
ArticleType: Research paper
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(227 KB)
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| 1508895 |
First mover advantages in the discount grocery industry
Jon Martin Denstadli, Rune Lines, Kjell Grønhaug
(pp. 872-884)
Keywords:
Consumer behaviour,
Discount stores,
Food products,
Retailing
ArticleType: Research paper
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(107 KB)
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| 1508896 |
Re-examining field sales unit performance: Insights from the resource-based view and dynamic capabilities perspective
Bulent Menguc, Tansu Barker
(pp. 885-909)
Keywords:
Canada,
Compensation,
Human capital,
Resources,
Sales,
Sales performance
ArticleType: Research paper
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(215 KB)
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| 1508897 |
The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market
Serkan Aydin, Gökhan Özer
(pp. 910-925)
Keywords:
Corporate image,
Customer loyalty,
Customer services quality,
Telecommunications,
Trust,
Turkey
ArticleType: Research paper
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(132 KB)
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| 1508898 |
Managing information diffusion in internet marketing
Y.H. Wong, Ricky Y.K. Chan, T.K.P. Leung
(pp. 926-946)
Keywords:
China,
Customer relations,
Database marketing,
Information,
Internet marketing,
Target markets
ArticleType: Research paper
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(267 KB)
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