| 1508899 |
Dimensions of advertising attitudes: Congruence between Turkish and New Zealand consumers
Nicholas J. Ashill, Ugur Yavas
(pp. 340-349)
Keywords:
Advertising,
Attitudes,
New Zealand,
Turkey
ArticleType: Research paper
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(72 KB)
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| 1508900 |
Price as a variable in online consumer trade-offs
Ted Karlsson and Christer Kuttainen, Leyland Pitt, Stavroula Spyropoulou
(pp. 350-358)
Keywords:
Electronic commerce,
Market research,
Prices,
Purchasing
ArticleType: Research paper
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(101 KB)
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| 1508901 |
Identifying the effects of cannibalization on the product portfolio
Sundara Raghavan Srinivasan, Sreeram Ramakrishnan, Scott E. Grasman
(pp. 359-371)
Keywords:
Market share,
Product development,
Product management,
Product mix
ArticleType: Research paper
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(534 KB)
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| 1508902 |
The strategic value of customer profitability analysis
Erik M. van Raaij
(pp. 372-381)
Keywords:
Customers,
Marketing management,
Profit,
Risk analysis
ArticleType: General review
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(188 KB)
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| 1508903 |
Where is my suitcase? RFID and airline customer service
David C. Wyld, Michael A. Jones, Jeffrey W. Totten
(pp. 382-394)
Keywords:
Air transport,
Airlines,
Customer services quality,
Identification,
Manual handling,
Radio equipment
ArticleType: General review
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(87 KB)
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| 1508904 |
The benefits, challenges and impacts of radio frequency identification technology (RFID) for retailers in the UK
Peter Jones and Colin Clarke-Hill, David Hillier, Daphne Comfort
(pp. 395-402)
Keywords:
Identification,
Radio equipment,
Retail marketing,
Retailing,
Supply chain management
ArticleType: General review
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(63 KB)
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| 1508905 |
Knowledge acquisition for marketing expert systems based upon marketing problem domain characteristics
William P. Wagner, Michael L. Zubey
(pp. 403-416)
Keywords:
Experts,
Information systems,
Knowledge management,
Marketing planning
ArticleType: Conceptual paper
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(84 KB)
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