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International Journal of Bank Marketing
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International Journal of Bank Marketing

Volume 23 Issue 4

Published: 2005 | Start Page: 296

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Articles

Articles
Article No: Article Information:
1508906 Does mutual fund advertising provide necessary investment information?
Bruce A. Huhmann, Nalinaksha Bhattacharyya (pp. 296-316)
Keywords: Advertising, Financial management, Rate of return, Transaction costs
ArticleType: Research paper
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1508907 A conceptualisation of a customer-bank bond in the context of the twenty-first century UK retail banking industry
Rizal Ahmad (pp. 317-333)
Keywords: Buyer-seller relationships, Customer retention, Self-service, Service industries
ArticleType: Conceptual paper
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1508908 The saliency and significance of generic identity: an explanatory study of UK building societies
Hong-Wei He, John M.T. Balmer (pp. 334-348)
Keywords: Building societies, Corporate identity, United Kingdom
ArticleType: Research paper
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1508909 Beyond satisfaction: customer attachment to retail banks
Abdullah Aldlaigan, Francis Buttle (pp. 349-359)
Keywords: Banking, Customer relations, Service industries, United Kingdom
ArticleType: Research paper
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