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Journal of Product & Brand Management

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Articles

Articles

Article No:	Article Information:
1508972	Consumer-based brand equity: improving the measurement – empirical evidence Ravi Pappu, Pascale G. Quester, Ray W. Cooksey (pp. 143-154) Keywords: Brand awareness, Brand equity, Brand identity, Brand loyalty, Consumers, Quality ArticleType: Research paper View HTML | View PDF (225 KB) | Reprints & Permissions
1508973	A brand orientation typology for SMEs: a case research approach Ho Yin Wong, Bill Merrilees (pp. 155-162) Keywords: Australia, Brand identity, Brand management, Case studies, Small to medium-sized enterprises ArticleType: Research paper View HTML | View PDF (127 KB) | Reprints & Permissions
1508974	Human resource management's role in internal branding: an opportunity for cross-functional brand message synergy Timothy W. Aurand, Linda Gorchels, Terrence R. Bishop (pp. 163-169) Keywords: Brands, Human resource management, Internal marketing ArticleType: Research paper View HTML | View PDF (97 KB) | Reprints & Permissions
1508975	Sales promotion effectiveness: the impact of consumer differences at an ethnic-group level Simon Kwok, Mark Uncles (pp. 170-186) Keywords: Consumers, Ethnic groups, National cultures, Promotional methods, Sales ArticleType: Research paper View HTML | View PDF (207 KB) | Reprints & Permissions
1508976	Does brand trust matter to brand equity? Elena Delgado-Ballester, José Luis Munuera-Alemán (pp. 187-196) Keywords: Brand equity, Brand management, Consumer behaviour, Trust ArticleType: Research paper View HTML | View PDF (157 KB) | Reprints & Permissions
1508977	An investigation into the timing of consumer requests for price-matching refunds Monika Kukar-Kinney (pp. 197-205) Keywords: Customer loyalty, Price positioning, Pricing, Refunds, Retailing, Stores and supermarkets ArticleType: Research paper View HTML | View PDF (113 KB) | Reprints & Permissions
1508978	The locus effect on inertia equity Gewei Ye (pp. 206-210) Keywords: Brand loyalty, Loss aversion, Perception, Prices ArticleType: Research paper View HTML | View PDF (124 KB) | Reprints & Permissions

Book Review

Edited by Geoffrey P. Lantos Brand Aid (1st ed.)

Item No:	Item Information
1508969	Edited by Geoffrey P. Lantos Brand Aid (1st ed.) Journal: Journal of Product & Brand Management Vol : 14 Issue: 3 Author(s): Beyza Alpan View HTML

Brand Babble: Sense and Nonsense about Branding

Item No:	Item Information
1508970	Brand Babble: Sense and Nonsense about Branding Journal: Journal of Product & Brand Management Vol : 14 Issue: 3 Author(s): Audhesh Paswan View HTML

Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth

Item No:	Item Information
1508971	Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth Journal: Journal of Product & Brand Management Vol : 14 Issue: 3 Author(s): Colin Jevons View HTML