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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1509843	How responsible are “responsible” drinking campaigns for preventing alcohol abuse? Joyce M. Wolburg (pp. 176-177) Keywords: Advertising, Alcoholic drinks, Beer, Drink driving ArticleType: Viewpoint View HTML | View PDF (48 KB) | Reprints & Permissions
1509844	Store visits and information sources among urban Chinese children Kara Chan (pp. 178-188) Keywords: Children (age groups), China, Consumer behaviour, Mass media, Shopping ArticleType: Research paper View HTML | View PDF (176 KB) | Reprints & Permissions
1509845	Product personality and its influence on consumer preference P.C.M. Govers, J.P.L. Schoormans (pp. 189-197) Keywords: Brands, Consumers, Consumption, Product image ArticleType: Research paper View HTML | View PDF (274 KB) | Reprints & Permissions
1509846	Shades of green: linking environmental locus of control and pro-environmental behaviors Mark Cleveland, Maria Kalamas, Michel Laroche (pp. 198-212) Keywords: Consumer behaviour, Green marketing, Social responsibility ArticleType: Research paper View HTML | View PDF (410 KB) | Reprints & Permissions
1509847	Our Byzantine heritage: consumption of the past and its experiential benefits Athinodoros Chronis (pp. 213-222) Keywords: Consumer behaviour, Consumption, Experiential learning, Greece, Heritage, Imagination ArticleType: Research paper View HTML | View PDF (180 KB) | Reprints & Permissions
1509848	Consumer perceptions of store brands versus national brands Kristof De Wulf, Gaby Odekerken-Schröder, Frank Goedertier, Gino Van Ossel (pp. 223-232) Keywords: Brand equity, Brand loyalty, Stores and supermarkets ArticleType: Research paper View HTML | View PDF (118 KB) | Reprints & Permissions

Book Review

Fundamentals of Customer-Focused Management

Item No:	Item Information
1509837	Fundamentals of Customer-Focused Management Journal: Journal of Consumer Marketing Vol : 22 Issue: 4 Author(s): Janis Dietz View HTML

Free Prize Inside! The Next Big Marketing Idea (1st edition)

Item No:	Item Information
1509838	Free Prize Inside! The Next Big Marketing Idea (1st edition) Journal: Journal of Consumer Marketing Vol : 22 Issue: 4 Author(s): Kristin M. McGillicuddy View HTML

Fish Sticks

Item No:	Item Information
1509839	Fish Sticks Journal: Journal of Consumer Marketing Vol : 22 Issue: 4 Author(s): Audhesh Paswan View HTML

Cause Marketing: Build Your Image and Bottom Line through Socially Responsible Partnerships, Programs, and Events

Item No:	Item Information
1509840	Cause Marketing: Build Your Image and Bottom Line through Socially Responsible Partnerships, Programs, and Events Journal: Journal of Consumer Marketing Vol : 22 Issue: 4 Author(s): Rosemary Polegato View HTML

Customer Relationship Management: Concepts and Tools

Item No:	Item Information
1509841	Customer Relationship Management: Concepts and Tools Journal: Journal of Consumer Marketing Vol : 22 Issue: 4 Author(s): Marty Landrigan View HTML

A Knight's Code of Business: How to Achieve Character and Competence in the Corporate World

Item No:	Item Information
1509842	A Knight's Code of Business: How to Achieve Character and Competence in the Corporate World Journal: Journal of Consumer Marketing Vol : 22 Issue: 4 Author(s): Audhesh K. Paswan View HTML