| 1513019 |
Consumer shopping value, satisfaction, and loyalty for retail apparel brands
Jason M. Carpenter, Ann Fairhurst
(pp. 256-269)
Keywords:
Brands,
Customer loyalty,
Customer satisfaction,
Retail trade
ArticleType: Research paper
View HTML
| Reprints & Permissions
|
| 1513020 |
The developing direct relationship between a manufacturer and consumers: Four group cases
Seiji Endo, Doris H. Kincade
(pp. 270-282)
Keywords:
Customization,
Internet,
Relationship marketing,
Shopping
ArticleType: Case study
View HTML
| Reprints & Permissions
|
| 1513021 |
Measuring affective reactions to print apparel advertisements: a scale development
Hyunjoo Oh
(pp. 283-305)
Keywords:
Advertisements,
Clothing,
Individual psychology,
Measurement
ArticleType: Research paper
View HTML
| Reprints & Permissions
|
| 1513022 |
National versus store brand effects on consumer evaluation of a garment
Alain d'Astous, Odile Saint-Louis
(pp. 306-317)
Keywords:
Brand awareness,
Brands,
Clothing,
Consumer psychology,
Premium products
ArticleType: Research paper
View HTML
| Reprints & Permissions
|
| 1513023 |
Effects of global sourcing on textiles and apparel
Ruth K. Shelton, Kathy Wachter
(pp. 318-329)
Keywords:
Deflation,
Free trade,
Globalization,
International trade,
Outsourcing
ArticleType: General review
View HTML
| Reprints & Permissions
|
| 1513024 |
Fibre brand promotion and consumer product awareness: case study of Tactel
C. Twine, J.E. Ruckman
(pp. 330-341)
Keywords:
Brands,
Clothing,
Customer orientation,
Quality awareness,
Textile fibres
ArticleType: Case study
View HTML
| Reprints & Permissions
|
| 1513025 |
The second-hand clothing distribution channel: Opportunities for retail entrepreneurs in Malawi
Mary W. Mhango, Linda S. Niehm
(pp. 342-356)
Keywords:
Clothing,
Distribution channels and markets,
Malawi,
Retailing,
Second-hand markets
ArticleType: Research paper
View HTML
| Reprints & Permissions
|