| 1513335 |
Ethnocentricity in top marketing journals
Göran Svensson
(pp. 422-434)
Keywords:
Case studies,
Inertia,
Product management,
Serials
ArticleType: Viewpoint
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(88 KB)
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| 1513336 |
Market orientation and performance: a meta-analysis
Aviv Shoham, Gregory M. Rose, Fredric Kropp
(pp. 435-454)
Keywords:
Market orientation,
Organizational performance
ArticleType: Research paper
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(117 KB)
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| 1513337 |
Understanding the probability of response to competitive actions
Carmen Otero-Neira, José A. Varela-González
(pp. 455-469)
Keywords:
Competitive strategy,
Organizational behaviour,
Spain
ArticleType: Research paper
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(114 KB)
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| 1513338 |
Incorporating cannibalization models into demand forecasting
Sundara Ragharan Srinivasan, Sreeram Ramakrishnan, Scott E. Grasman
(pp. 470-485)
Keywords:
Forecasting,
Market share,
New products,
Quantitative methods
ArticleType: Research paper
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(514 KB)
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| 1514966 |
National customer satisfaction indices: an implementation in the Turkish mobile telephone market
Serkan Aydin, Gökhan Özer
(pp. 486-504)
Keywords:
Customer satisfaction,
Indexing,
Telephone selling,
Turkey
ArticleType: Research paper
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(289 KB)
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| 1513339 |
Size matters: the effect of European Union membership on firms in Slovenia
Boris Šuštar, Rozana Šuštar
(pp. 505-514)
Keywords:
European Union,
International business,
Marketing planning,
Product range,
Slovenia
ArticleType: Research paper
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(105 KB)
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| 1513340 |
Marketing pitfalls of statistical significance testing
Andrew D. Banasiewicz
(pp. 515-528)
Keywords:
Measurement,
Statistical methods,
Statistical testing
ArticleType: Conceptual paper
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(95 KB)
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