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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1513544	Explaining intention to use mobile chat services: moderating effects of gender Herbjørn Nysveen, Per E. Pedersen, Helge Thorbjørnsen (pp. 247-256) Keywords: Gender, Market segmentation, Mobile communication systems, User studies ArticleType: Research paper View HTML | View PDF (237 KB) | Reprints & Permissions
1513545	Girl power and word-of-mouth behavior in the flourishing sports market Victoria D. Bush, Alan J. Bush, Paul Clark, Robert P. Bush (pp. 257-264) Keywords: Communications, Marketing strategy, Sports, United States of America, Women ArticleType: Research paper View HTML | View PDF (112 KB) | Reprints & Permissions
1513546	Internet community forums: an untapped resource for consumer marketers Dennis A. Pitta, Danielle Fowler (pp. 265-274) Keywords: Communications, Consumer marketing, Internet ArticleType: Conceptual paper View HTML | View PDF (268 KB) | Reprints & Permissions
1513547	Analysis of the healthy lifestyle consumer Richard L. Divine, Lawrence Lepisto (pp. 275-283) Keywords: Consumer behaviour, Demographics, Lifestyles, Personal health ArticleType: Research paper View HTML | View PDF (113 KB) | Reprints & Permissions
1513548	The evolution of customer loyalty strategy Dennis L. Duffy (pp. 284-286) Keywords: Continuing development, Customer loyalty, Marketing strategy ArticleType: Viewpoint View HTML | View PDF (54 KB) | Reprints & Permissions
1513549	Drawing the line between targeting and patronizing: how “vulnerable” are the vulnerable? Joyce M. Wolburg (pp. 287-288) Keywords: Advertising, Responsibilities, Target markets ArticleType: Viewpoint View HTML | View PDF (49 KB) | Reprints & Permissions

Book Review

Edited by Geoffrey P. LantosCustomer Relationship Management in Electronic Markets

Item No:	Item Information
1513539	Edited by Geoffrey P. LantosCustomer Relationship Management in Electronic Markets Journal: Journal of Consumer Marketing Vol : 22 Issue: 5 Author(s): David R. Fortin View HTML

The Idea Machine II: Cruising with Stockert

Item No:	Item Information
1513540	The Idea Machine II: Cruising with Stockert Journal: Journal of Consumer Marketing Vol : 22 Issue: 5 Author(s): Allan R. Miller View HTML

The Customer Learning Curve: Creating Profits from Marketing Chaos

Item No:	Item Information
1513541	The Customer Learning Curve: Creating Profits from Marketing Chaos Journal: Journal of Consumer Marketing Vol : 22 Issue: 5 Author(s): Joby John View HTML

Don't Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market (1st edition)

Item No:	Item Information
1513542	Don't Think Pink: What Really Makes Women Buy – and How to Increase Your Share of This Crucial Market (1st edition) Journal: Journal of Consumer Marketing Vol : 22 Issue: 5 Author(s): Leslie Dangel View HTML

The Ultimate Competitive Advantage

Item No:	Item Information
1513543	The Ultimate Competitive Advantage Journal: Journal of Consumer Marketing Vol : 22 Issue: 5 Author(s): Kristin M. McGillicuddy View HTML