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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific Journal of Marketing and Logistics


Volume 17 Issue 2

Published: 2005 | Start Page: 2

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Articles

Articles
Article No: Article Information:
1514852 A study of the extent of Westernisation in Indian magazine advertisements
Durriya H.Z. Khairullah, Zahid Y. Khairullah (pp. 2-16)
Keywords: India, Political independence, Westernisation
ArticleType: Research paper
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1514853 Looming cognition for global competition: the approaching avian influenza pandemic
John Overby, Mike Rayburn, David C. Wyld, Kevin Hammond (pp. 17-30)
Keywords: Avian influenza, SARS, Spanish flu
ArticleType: Research paper
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1514854 Proposing a non-traditional ordering methodology in achieving optimal flexibility with minimal inventory risk
Ooi Chee Keong, M.M.H. Megat Ahmad, N. Ismail S. Sulaiman, M. Yusuf Ismail (pp. 31-43)
Keywords: Inventory management, Manufacturing flexibility, Manufacturing lead time, Material procurement, Supply chain management
ArticleType: Research paper
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1514855 Country images of technological products in Taiwan
Sadrudin A. Ahmed, Alain d’Astous, Christian Champagne (pp. 44-70)
Keywords: Newly industrialised countries, Purchasing, Taiwan
ArticleType: Research paper
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1514856 Advertiser acculturation in Japan: examples from foreign actors
Drew Martin (pp. 71-83)
Keywords: Foreign actors, Japan, Japanese culture
ArticleType: Research paper
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