| 1514987 |
Left Brain Marketing Planning: a Forrester Research®
David Pickton
(pp. 537-542)
Keywords:
Economics research,
Marketing planning,
Value analysis
ArticleType: Viewpoint
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(55 KB)
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| 1514988 |
Understanding the relationship between attribute performance and overall satisfaction: Theory, measurement and implications
Bruno Busacca, Giovanna Padula
(pp. 543-561)
Keywords:
Customer satisfaction,
Performance measurement (quality),
Service quality assurance
ArticleType: Research paper
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(346 KB)
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| 1514989 |
Identifying the initial target consumer for innovations: an integrative approach
Jana Bowden, David Corkindale
(pp. 562-573)
Keywords:
Consumer behaviour,
Innovatain,
Marketing
ArticleType: Literature review
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(80 KB)
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| 1514990 |
The four Cs of customer loyalty
Jennifer Rowley
(pp. 574-581)
Keywords:
Brand loyalty,
Customer loyalty
ArticleType: Conceptual paper
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(61 KB)
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| 1514991 |
Customer relationship management research (1992-2002): An academic literature review and classification
E.W.T. Ngai
(pp. 582-605)
Keywords:
Classification,
Customer relations,
Relationship marketing,
Research work
ArticleType: Literature review
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(210 KB)
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| 1514992 |
Competitive intelligence practices of South African and Belgian exporters
Patrick De Pelsmacker, Marie-Luce Muller, Wilma Viviers, Andrea Saayman, Ludo Cuyvers, Marc Jegers
(pp. 606-620)
Keywords:
Belgium,
Competitive strategy,
Export markets,
Marketing intelligence,
South Africa
ArticleType: Research paper
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(188 KB)
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