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Journal of Product & Brand Management

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Articles

Articles

Article No:	Article Information:
1515073	A functional and symbolic perspective to branding Australian SME wineries James Mowle, Bill Merrilees (pp. 220-227) Keywords: Australia, Branding, Small-to-medium-sized enterprises, Winemaking ArticleType: Research paper View HTML | View PDF (133 KB) | Reprints & Permissions
1515074	Successful brand management in SMEs: a new theory and practical hints Frank B.G.J.M. Krake (pp. 228-238) Keywords: Brand management, Entrepreneurialism, Marketing, Small to medium-sized enterprises ArticleType: Research paper View HTML | View PDF (319 KB) | Reprints & Permissions
1515075	How screening criteria change during brand development John Saunders, Veronica Wong, Chris Stagg, Mariadel Mar Souza Fontan (pp. 239-249) Keywords: Brands, Change management, Consumer behaviour, Product development ArticleType: Research paper View HTML | View PDF (132 KB) | Reprints & Permissions
1515076	Brand extensions: brand concept congruency and feedback effects revisited Helge Thorbjørnsen (pp. 250-257) Keywords: Brand extensions, Brand identity, Brand Management, Feedback ArticleType: Research paper View HTML | View PDF (106 KB) | Reprints & Permissions
1515077	Tourism destination branding complexity Steven Pike (pp. 258-259) Keywords: Advertising, Brands, Marketing agencies, Tourism ArticleType: Viewpoint View HTML | View PDF (49 KB) | Reprints & Permissions
1515078	Inland technology: the quest for genuine replicas Dennis Pitta (pp. 260-263) Keywords: Chemical industries, Innovation, Product development, Product technology ArticleType: Case study View HTML | View PDF (63 KB) | Reprints & Permissions
1515079	Risk and maximum acceptable discount levels Ronald Drozdenko, Marlene Jensen (pp. 264-270) Keywords: Discounts, Risk analysis ArticleType: Research paper View HTML | View PDF (242 KB) | Reprints & Permissions
1515080	Buyer behavior and procedural fairness in pricing: exploring the moderating role of product familiarity Omar Shehryar, David M. Hunt (pp. 271-276) Keywords: Consumer behaviour, Fair value, Pricing policy ArticleType: Research paper View HTML | View PDF (90 KB) | Reprints & Permissions

Book Review

Edited by Geoffrey P. LantosSelling Sin: The Marketing of Socially Unacceptable Products (2nd ed.)

Item No:	Item Information
1515071	Edited by Geoffrey P. LantosSelling Sin: The Marketing of Socially Unacceptable Products (2nd ed.) Journal: Journal of Product & Brand Management Vol : 14 Issue: 4 Author(s): Joyce M. Wolburg View HTML

Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound

Item No:	Item Information
1515072	Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound Journal: Journal of Product & Brand Management Vol : 14 Issue: 4 Author(s): Jeffrey Podoshen View HTML