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Journal of Product & Brand Management

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Articles

Articles

Article No:	Article Information:
1515245	Online consumer communities and their value to new product developers Dennis A. Pitta, Danielle Fowler (pp. 283-291) Keywords: Consumer marketing, Internet, Product development ArticleType: Conceptual paper View HTML | View PDF (203 KB) | Reprints & Permissions
1515246	Effective marketing of small brands: niche positions, attribute loyalty and direct marketing Wade Jarvis, Steven Goodman (pp. 292-299) Keywords: Brand loyalty, Brands, Niche marketing, Pricing, Wines ArticleType: Research paper View HTML | View PDF (195 KB) | Reprints & Permissions
1515247	Customer and brand manager perspectives on brand relationships: a conceptual framework Colin Jevons, Mark Gabbott, Leslie de Chernatony (pp. 300-309) Keywords: Brand management, Customers ArticleType: Conceptual paper View HTML | View PDF (156 KB) | Reprints & Permissions
1515248	Brand sickness and health following major product withdrawals Lynne Eagle, Jacinta Hawkins, Philip J. Kitchen, Lawrence C. Rose (pp. 310-321) Keywords: Alternative medicine, Australia, Brand equity, Brand management, New Zealand ArticleType: Research paper View HTML | View PDF (137 KB) | Reprints & Permissions
1515249	When Hershey met Betty: love, lust and co-branding Søren Askegaard, Anders Bengtsson (pp. 322-329) Keywords: Brand management, Culture (sociology), Imagination, Myths, Storytelling ArticleType: Case study View HTML | View PDF (225 KB) | Reprints & Permissions
1515250	Are hypermarket prices different from discount store prices? Francisco Javier Rondán Cataluña, Manuel J. Sánchez Franco, Angel Francisco Villarejo Ramos (pp. 330-337) Keywords: Discount stores, Hypermarkets, Pricing, Retailing ArticleType: Research paper View HTML | View PDF (107 KB) | Reprints & Permissions
1515251	Memory distortion and consumer price knowledge Lan Xia (pp. 338-347) Keywords: Memory, Prices ArticleType: Research paper View HTML | View PDF (169 KB) | Reprints & Permissions

Book Review

The Future of Competition: Co-Creating Unique Value with Customers

Item No:	Item Information
1515242	The Future of Competition: Co-Creating Unique Value with Customers Journal: Journal of Product & Brand Management Vol : 14 Issue: 5 Author(s): Peter A. Schneider View HTML

The Customer Learning Curve: Creating Profits from Marketing Chaos

Item No:	Item Information
1515243	The Customer Learning Curve: Creating Profits from Marketing Chaos Journal: Journal of Product & Brand Management Vol : 14 Issue: 5 Author(s): Charles McMellon View HTML

Full Frontal PR: Building Buzz about Your Business, Your Product, or You

Item No:	Item Information
1515244	Full Frontal PR: Building Buzz about Your Business, Your Product, or You Journal: Journal of Product & Brand Management Vol : 14 Issue: 5 Author(s): Kirk Hazlett View HTML