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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1519849	How excessive restrictions on signage backfire Charles R. Taylor (pp. 304-305) Keywords: Advertising, Local government, Regulation, Retailing ArticleType: Viewpoint View HTML | View PDF (49 KB) | Reprints & Permissions
1519850	The three “big issues” for older supermarket shoppers Simone Pettigrew, Katherine Mizerski, Robert Donovan (pp. 306-312) Keywords: Australia, Consumer behaviour, Older consumers, Retailing, Supermarkets ArticleType: Research paper View HTML | View PDF (100 KB) | Reprints & Permissions
1519851	Trust-based commitment: multidimensional consumer-brand relationships Jeff Hess, John Story (pp. 313-322) Keywords: Brand loyalty, Buyer-seller relationships, Customer satisfaction, Trust ArticleType: Research paper View HTML | View PDF (234 KB) | Reprints & Permissions
1519852	Information sources for thrift shopping: is there a “thrift maven”? Tim Christiansen, David J. Snepenger (pp. 323-331) Keywords: Cost reduction, Marketing information, Shopping, United States of America ArticleType: Research paper View HTML | View PDF (116 KB) | Reprints & Permissions
1519853	Loyalty program planning and analytics Andrew Banasiewicz (pp. 332-339) Keywords: Loyalty schemes, Process planning ArticleType: General review View HTML | View PDF (134 KB) | Reprints & Permissions
1519854	Purchasing pirated software: an initial examination of Chinese consumers Fang Wang, Hongxia Zhang, Hengjia Zang, Ming Ouyang (pp. 340-351) Keywords: China, Computer software, Consumer behaviour, Counterfeiting, Factor analysis ArticleType: Research paper View HTML | View PDF (193 KB) | Reprints & Permissions

Book Review

Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer

Item No:	Item Information
1519846	Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer Journal: Journal of Consumer Marketing Vol : 22 Issue: 6 Author(s): Marty Landrigan View HTML

Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results

Item No:	Item Information
1519847	Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results Journal: Journal of Consumer Marketing Vol : 22 Issue: 6 Author(s): Terri Feldman Barr View HTML

Maximum Influence: The 12 Universal Laws of Power Persuasion: Get What You Want When You Want and Win Friends for Life

Item No:	Item Information
1519848	Maximum Influence: The 12 Universal Laws of Power Persuasion: Get What You Want When You Want and Win Friends for Life Journal: Journal of Consumer Marketing Vol : 22 Issue: 6 Author(s): Peter A. Schneider View HTML