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Qualitative Market Research: An International Journal

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Articles

Articles

Article No:	Article Information:
1519938	Green marketing: legend, myth, farce or prophesy? Ken Peattie, Andrew Crane (pp. 357-370) Keywords: Consumer behaviour, Green marketing, Sustainable development ArticleType: Conceptual paper View HTML | View PDF (89 KB) | Reprints & Permissions
1519939	Advertising and children: what do the kids think? Terry O'Sullivan (pp. 371-384) Keywords: Advertising, Children (age groups), Market research, United Kingdom ArticleType: Conceptual paper View HTML | View PDF (88 KB) | Reprints & Permissions
1519940	Jigsaw puzzles: fitting together the moral pieces Stephen P. Hogan (pp. 385-398) Keywords: Children (age groups), Ethics, Marketing, Toys ArticleType: Research paper View HTML | View PDF (91 KB) | Reprints & Permissions
1519941	Ethical and social responsibility issues in grocery shopping: a preliminary typology Juliet Memery, Phil Megicks, Jasmine Williams (pp. 399-412) Keywords: Corporate image, Ethics, Shopping, Social responsibility, Stores and supermarkets ArticleType: Research paper View HTML | View PDF (107 KB) | Reprints & Permissions
1519942	Defying marketing sovereignty: voluntary simplicity at new consumption communities Caroline Bekin, Marylyn Carrigan, Isabelle Szmigin (pp. 413-429) Keywords: Consumption, Ethics, Lifestyles, Marketing, United Kingdom ArticleType: Research paper View HTML | View PDF (101 KB) | Reprints & Permissions
1519943	Ethical perspectives on the erotic in retailing Tony Kent (pp. 430-439) Keywords: Ethics, Philosophy, Retailing, Sexuality, Sociology ArticleType: Conceptual paper View HTML | View PDF (73 KB) | Reprints & Permissions
1519944	Wine marketing: modelling the ethics of the wine industry using qualitative data Oliver Richardson (pp. 440-453) Keywords: Alcoholic drinks, Consumer behaviour, Ethics, Marketing, Marketing management ArticleType: Research paper View HTML | View PDF (150 KB) | Reprints & Permissions
1519945	Customer relationships in the e-economy: mutual friends or just a veneering? Angela Ayios, Lisa Harris (pp. 454-469) Keywords: Call centres, Change management, Electronic commerce, Relationship marketing, Trust ArticleType: Research paper View HTML | View PDF (152 KB) | Reprints & Permissions

Guest editorial

Ethics in marketing: sea change or Potemkin village?

Item No:	Item Information
1519946	Ethics in marketing: sea change or Potemkin village? Journal: Qualitative Market Research: An International Journal Vol : 8 Issue: 4 Special Issue: Ethics in marketing: sea change or Potemkin village? Author(s): Charles Dennis and Lisa Harris View HTML