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European Journal of Marketing

Volume 39 Issue 9

Published: 2005 | Start Page: 956


Special Issue: Stakeholder thinking in marketing
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Articles

Articles
Article No: Article Information:
1520007 A stakeholder model for implementing social responsibility in marketing
Isabelle Maignan, O.C. Ferrell, Linda Ferrell (pp. 956-977)
Keywords: Corporate identity, Social responsibility, Stakeholder analysis
ArticleType: Conceptual paper
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1520008 Futures dilemmas for marketers: can stakeholder analysis add value?
Val Clulow (pp. 978-997)
Keywords: Marketing communications, Stakeholder analysis
ArticleType: Research paper
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1520009 Enabling sustainable management through a new multi-disciplinary concept of customer satisfaction
Claus-Heinrich Daub, Rudolf Ergenzinger (pp. 998-1012)
Keywords: Customer satisfaction, Social responsibility, Sustainable development
ArticleType: Conceptual paper
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1520010 Exploring “deep” and “wide” stakeholder relations in service activity
Frédéric Jallat, Elliot Wood (pp. 1013-1024)
Keywords: Cross-cultural management, Stakeholder analysis, User interfaces
ArticleType: Case study
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1520011 New service development: a stakeholder perspective
Anne M. Smith, Moira Fischbacher (pp. 1025-1048)
Keywords: Financial services, Health services sector, Stakeholder analysis
ArticleType: Research paper
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1520012 Stakeholder perceptions presage holistic stakeholder relationship marketing performance
Brian Murphy, Paul Maguiness, Chris Pescott, Soren Wislang, Jingwu Ma, Rongmei Wang (pp. 1049-1059)
Keywords: Perception, Relationship marketing, Stakeholder analysis
ArticleType: Research paper
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1520013 Marketing stakeholder analysis: Branding the Brisbane Goodwill Games
Bill Merrilees, Don Getz, Danny O'Brien (pp. 1060-1077)
Keywords: Brands, International marketing, Research, Stakeholder analysis
ArticleType: Case study
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1520014 Exchange and combination of knowledge-based resources in network relationships: A study of software firms in Finland
Anu Marianne Vainio (pp. 1078-1095)
Keywords: Finland, Knowledge management
ArticleType: Research paper
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1520015 Stakeholder relationships in an international retailing context: an investment bank perspective
Mark Palmer, Barry Quinn (pp. 1096-1117)
Keywords: Banks, Buyer-seller relationships, Globalization, Investments, Retailing, Stakeholder analysis
ArticleType: Case study
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1520016 Retailers' press release activity: market signals for stakeholder engagement?
Paul Whysall (pp. 1118-1131)
Keywords: Press relations, Retail management, Stakeholder analysis
ArticleType: Research paper
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1520017 An empirical examination of the complex relationships between entrepreneurial orientation and stakeholder support
Zannie Giraud Voss, Glenn B. Voss, Christine Moorman (pp. 1132-1150)
Keywords: Entrepreneurialism, Non-profit organizations, Stakeholder analysis
ArticleType: Research paper
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1520018 A model for addressing stakeholders' concerns about direct-to-consumer advertising of prescription medicines
Janet Hoek, Ninya Maubach (pp. 1151-1165)
Keywords: Advertising, Direct marketing, Marketing information, Regulation, Stakeholder analysis
ArticleType: Conceptual paper
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1520019 Balanced versus focused responsiveness to core constituencies and organizational effectiveness
Oliver Koll, Arch G. Woodside, Hans Mühlbacher (pp. 1166-1183)
Keywords: Boolean algebra, Organizational effectiveness, Stakeholder analysis
ArticleType: Research paper
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1520020 Corporate reputation, stakeholders and the social performance-financial performance relationship
Benjamin A. Neville, Simon J. Bell, Bülent Mengüç (pp. 1184-1198)
Keywords: Business ethics, Corporate image, Financial performance, Stakeholder analysis
ArticleType: Research paper
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1520021 An empirical examination of the stakeholder strategy matrix
Michael Jay Polonsky, Don Scott (pp. 1199-1215)
Keywords: Stakeholder analysis, Strategic management
ArticleType: Research paper
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