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International Marketing Review

Volume 22 Issue 5

Published: 2005 | Start Page: 481


Special Issue: Ethics and international marketing: research background and challenges
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Articles

Articles
Article No: Article Information:
1520050 Ethics and international marketing: Research background and challenges
Marylyn Carrigan, Svetla Marinova, Isabelle Szmigin (pp. 481-493)
Keywords: Customer satisfaction, Ethics, International marketing, Marketing
ArticleType: General review
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1520051 Has the medium (roast) become the message?: The ethics of marketing fair trade in the mainstream
William Low, Eileen Davenport (pp. 494-511)
Keywords: Brands, Ethics, Fair trade, Marketing
ArticleType: Research paper
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1520052 Consumer preferences for the marketing of ethically labelled coffee
Patrick De Pelsmacker, Wim Janssens, Ellen Sterckx, Caroline Mielants (pp. 512-530)
Keywords: Belgium, Coffee, Ethics, Marketing, Measurement
ArticleType: Research paper
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1520053 A cross-cultural study of the role of religion in consumers' ethical positions
Bettina Cornwell, Charles Chi Cui, Vince Mitchell, Bodo Schlegelmilch, Anis Dzulkiflee, Joseph Chan (pp. 531-546)
Keywords: Consumer behaviour, Ethics, International marketing, Religion
ArticleType: Research paper
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1520054 International green marketing: A comparative study of British and Romanian firms
Calin Gurau, Ashok Ranchhod (pp. 547-561)
Keywords: Consumer behaviour, Green marketing, Marketing strategy, Romania, United Kingtom
ArticleType: Research paper
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1520055 Comparing Thai and US businesspeople: Perceived intensity of unethical marketing practices, corporate ethical values, and perceived importance of ethics
Janet K.M. Marta, Anusorn Singhapakdi (pp. 562-577)
Keywords: Ethics, International business, Managers, Marketing, Thailand, United States of America
ArticleType: Research paper
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1520056 An ethics of representation for international marketing communication
Jonathan E. Schroeder, Janet L. Borgerson (pp. 578-600)
Keywords: Advertising, Communication, Consumer behaviour, Corporate image, Ethics, International marketing
ArticleType: Conceptual paper
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