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Journal of Fashion Marketing and Management

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Articles

Articles

Article No:	Article Information:
1520195	US consumer purchasing decisions and demand for apparel Mohamadou L. Fadiga, Sukant K. Misra, Octavio A. Ramirez (pp. 367-379) Keywords: Buying behaviour, Clothing, United States of America ArticleType: Research paper View HTML | View PDF (92 KB) | Reprints & Permissions
1520196	Age, gender and national factors in fashion consumption Maria Alice V. Rocha, Lynne Hammond, David Hawkins (pp. 380-390) Keywords: Age groups, Brazil, China, Consumer behaviour, Fashion, United Kingdom ArticleType: Research paper View HTML | View PDF (74 KB) | Reprints & Permissions
1520197	Exploring adolescent girls' identification of beauty types through consumer collages Mary C. Martin, Cara Okleshen Peters (pp. 391-406) Keywords: Adolescents, Advertising, Girls, Self esteem ArticleType: Research paper View HTML | View PDF (623 KB) | Reprints & Permissions
1520198	Generation X, Baby Boomers, and Swing: marketing fair trade apparel Mary A. Littrell, Yoon Jin Ma, Jaya Halepete (pp. 407-419) Keywords: Age groups, Baby boomer generation, Behaviour, Fair trade ArticleType: Research paper View HTML | View PDF (82 KB) | Reprints & Permissions
1520199	College students' attitudes toward shopping online for apparel products: Exploring a rural versus urban campus Yingjiao Xu, V. Ann Paulins (pp. 420-433) Keywords: Clothing, Online operations, Shopping, Students ArticleType: Research paper View HTML | View PDF (87 KB) | Reprints & Permissions
1520200	Grey consumers are all the same, they even dress the same – myth or reality? Damijan Mumel, Jadranka Prodnik (pp. 434-449) Keywords: Buying behaviour, Clothing, Market segmentation, Older consumers ArticleType: Research paper View HTML | View PDF (147 KB) | Reprints & Permissions
1520201	Buying behaviour of “tweenage” girls and key societal communicating factors influencing their purchasing of fashion clothing Isabel J. Grant, Graeme R. Stephen (pp. 450-467) Keywords: Adolescents, Brands, Buying behaviour, Communication, Fashion, Girls ArticleType: Research paper View HTML | View PDF (121 KB) | Reprints & Permissions

Book Review

Global Sourcing Reference: Cost Comparison Handbook for the Retail and Apparel Industry

Item No:	Item Information
1520194	Global Sourcing Reference: Cost Comparison Handbook for the Retail and Apparel Industry Journal: Journal of Fashion Marketing and Management Vol : 9 Issue: 4 Special Issue: Demographic Change and the Fashion Market Author(s): Richard M Jones View HTML

Editorial

Introduction

Item No:	Item Information
1520358	Introduction Journal: Journal of Fashion Marketing and Management Vol : 9 Issue: 4 Special Issue: Demographic Change and the Fashion Market Author(s): Richard M. Jones View HTML

Call for papers

Special issue on Fast Fashion

Item No:	Item Information
1520359	Special issue on Fast Fashion Journal: Journal of Fashion Marketing and Management Vol : 9 Issue: 4 Special Issue: Demographic Change and the Fashion Market Author(s): Dr Liz Barnes and Gaynor Lea-Greenwood View HTML

Literati Club

Awards for Excellence

Item No:	Item Information
1520360	Awards for Excellence Journal: Journal of Fashion Marketing and Management Vol : 9 Issue: 4 Special Issue: Demographic Change and the Fashion Market View HTML