| 1523660 |
A research agenda for investigation of product innovation in the financial services sector
Raphaël K. Akamavi
(pp. 359-378)
Keywords:
Financial services,
Innovation,
Integration,
Product development
ArticleType: Literature review
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(272 KB)
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| 1523661 |
Determinants of export performance across service types: a conceptual model
Vinh Q. La, Paul G. Patterson, Chris W. Styles
(pp. 379-391)
Keywords:
Contingency planning,
Exports,
International marketing,
International trade
ArticleType: Conceptual paper
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(317 KB)
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| 1523662 |
Service providers and customers: social exchange theory and service loyalty
Jeremy J. Sierra, Shaun McQuitty
(pp. 392-400)
Keywords:
Customer loyalty,
Services marketing
ArticleType: Research paper
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(261 KB)
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| 1523663 |
The importance of brand cues in intangible service industries: an application to investment services
Michael K. Brady, Brian L. Bourdeau, Julia Heskel
(pp. 401-410)
Keywords:
Brand awareness,
Brand equity,
Financial services,
Service industries
ArticleType: Research paper
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(175 KB)
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| 1523664 |
Satisfaction emotions and consumer behavioral intentions
Christopher White, Yi-Ting Yu
(pp. 411-420)
Keywords:
Behaviour,
Customer satisfaction,
Statistical analysis,
Surveys,
Switzerland
ArticleType: Research paper
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(118 KB)
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| 1523665 |
Measuring service quality in b2b services: an evaluation of the SERVQUAL scale vis-à-vis
Spiros Gounaris
(pp. 421-435)
Keywords:
Customer services quality,
Service industries,
SERVQUAL
ArticleType: Research paper
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(345 KB)
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