| 1523860 |
Science, serendipity and the contemporary marketing condition
Stephen Brown
(pp. 1229-1234)
Keywords:
Marketing,
Marketing theory
ArticleType: Viewpoint
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(59 KB)
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| 1523861 |
Learning orientation and market orientation: Relationship with innovation, human resource practices and performance
Felix T. Mavondo, Jacqueline Chimhanzi, Jillian Stewart
(pp. 1235-1263)
Keywords:
Human resource management,
Innovation,
Learning,
Market orientation,
Organizational performance
ArticleType: Research paper
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(196 KB)
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| 1523862 |
CRM: conceptualization and scale development
Leo Y.M. Sin, Alan C.B. Tse, Frederick H.K. Yim
(pp. 1264-1290)
Keywords:
Case studies,
Customer relations,
Hong Kong,
Knowledge management,
Performance measures
ArticleType: Research paper
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(358 KB)
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| 1523863 |
The artist and the brand
Jonathan E. Schroeder
(pp. 1291-1305)
Keywords:
Arts,
Brand management,
Marketing strategy
ArticleType: Conceptual paper
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(263 KB)
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| 1523864 |
The effect of market and learning orientation on strategy dynamics: The contributing effect of organisational change capability
Tony McGuinness, Robert E. Morgan
(pp. 1306-1326)
Keywords:
Learning,
Market orientation,
Marketing strategy,
Organizational change
ArticleType: Research paper
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(171 KB)
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| 1523865 |
Antecedents of conflict in marketing's cross-functional relationship with sales
Philip L. Dawes, Graham R. Massey
(pp. 1327-1344)
Keywords:
Australia,
Conflict,
Marketing,
Sales managers,
United Kingdom
ArticleType: Research paper
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(156 KB)
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| 1523866 |
An investigation of crossmarket standardisation strategies: Experiences in the European Union
Henry F.L. Chung
(pp. 1345-1371)
Keywords:
European Union,
Marketing,
New Zealand,
Standardization
ArticleType: Research paper
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(142 KB)
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| 1523867 |
How commitment both enables and undermines marketing relationships
Gordon Fullerton
(pp. 1372-1388)
Keywords:
Canada,
Customer loyalty,
Relationship marketing,
Services
ArticleType: Research paper
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(127 KB)
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