| 1523885 |
Price perceptions, merchant incentives, and consumer welfare
Donald R. Lichtenstein
(pp. 357-361)
Keywords:
Prices,
Pricing,
Quality management
ArticleType: General review
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(73 KB)
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| 1523886 |
Economics and marketing on pricing: how and why do they differ?
Thanos Skouras, George J. Avlonitis, Kostis A. Indounas
(pp. 362-374)
Keywords:
Comparative tests,
Economics,
Marketing,
Pricing
ArticleType: General review
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(140 KB)
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| 1523887 |
Good news! Behavioral economics is not going away anytime soon
Donald Cox
(pp. 375-378)
Keywords:
Behavioural economics,
Pricing
ArticleType: Viewpoint
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(64 KB)
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| 1523888 |
Do higher face-value coupons cost more than they are worth in increased sales?
Somjit Barat, Audhesh K. Paswan
(pp. 379-386)
Keywords:
Coupons,
Prices,
Promotion
ArticleType: Research paper
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(204 KB)
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| 1523889 |
Pricing differentials for organic, ordinary and genetically modified food
Damien Mather, John Knight, David Holdsworth
(pp. 387-392)
Keywords:
Experimentation,
Genetic modification,
Organic foods,
Pricing
ArticleType: Research paper
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(93 KB)
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| 1523890 |
Differential effects of price-beating versus price-matching guarantee on retailers' price image
Pierre Desmet, Emmanuelle Le Nagard
(pp. 393-399)
Keywords:
Competitive strategy,
Corporate image,
Experimentation,
Pricing policy
ArticleType: Research paper
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(101 KB)
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