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International Journal of Contemporary Hospitality Management
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International Journal of Contemporary Hospitality Management

Volume 17 Issue 7

Published: 2005 | Start Page: 553

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Articles

Articles
Article No: Article Information:
1524014 How to increase menu prices without alienating your customers
Stowe Shoemaker, Mary Dawson, Wade Johnson (pp. 553-568)
Keywords: Catering industry, Decision making, Pricing, Value analysis
ArticleType: Research paper
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1524015 Understanding the sommelier effect
Melissa Manske, Glenn Cordua (pp. 569-576)
Keywords: Catering industry, Hospitality services, Service delivery, Wines
ArticleType: Research paper
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1524016 Controller: a viable career for hospitality students
Cary C. Countryman, Agnes DeFranco, Tanya Venegas (pp. 577-589)
Keywords: Career guidance, Gender, Hospitality services, Service delivery
ArticleType: Research paper
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1524017 Recreating cheers: an analysis of relationship marketing as an effective marketing technique for quick-service restaurants
Camille Robinson, Je'Anna Abbott, Stowe Shoemaker (pp. 590-599)
Keywords: Brand awareness, Brand equity, Catering industry, Customer satisfaction, Relationship marketing
ArticleType: General review
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1524018 Collaborative partnerships in an urban environment: working together to benefit all
Faye Hall Jackson, Rachana Dinkar, Agnes DeFranco (pp. 600-613)
Keywords: Higher education, Partnership, Social interaction, Urban communities
ArticleType: Conceptual paper
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1524019 A comparison of relationship marketing and Guanxi: its implications for the hospitality industry
Morgan W. Geddie, Agnes L. DeFranco, Mary F. Geddie (pp. 614-632)
Keywords: Customer satisfaction, Hospitality services, Relationship marketing
ArticleType: General review
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1524020 Managing a research career
John T. Bowen (pp. 633-637)
Keywords: Academic staff, Career development, Journals, Research work
ArticleType: Viewpoint
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1524021 Five secrets of successful publication
Leonard J. Waks (pp. 638-644)
Keywords: Academic staff, Career development, Journals, Research work
ArticleType: Viewpoint
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