| 1524166 |
Applying communication theories to the Internet
Johanna Fawkes, Anne Gregory
(pp. 109-124)
Keywords:
Blumler and Kate,
Communication models,
Gratifications,
Internet,
Uses,
Westley-McLean Maletzke
ArticleType: General review
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(575 KB)
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| 1524167 |
International public relations and the Internet: Diffusion and linkages
Dejan Vercic, Aleš Razpet, Samo Dekleva, Mitja Šlenc
(pp. 125-137)
Keywords:
Diffusion of innovation,
Globalisation,
Internet,
Public relations
ArticleType: General review
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(620 KB)
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| 1524168 |
Stakeholder communication management on the Internet: An integrated matrix for the identification of opportunities
Nigel M. de Bussy, Richard T. Watson, Leyland F. Pitt, Michael T. Ewing
(pp. 138-146)
Keywords:
Integration,
Internet,
Opportunity matrix,
Stakeholder communication
ArticleType: General review
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(264 KB)
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| 1524169 |
The impact of the Internet on the investor relations activities of firms
Jerome C. Kuperman
(pp. 147-159)
Keywords:
Communications theory,
Financial analysts,
Internet,
Investor relations
ArticleType: General review
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(253 KB)
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| 1524170 |
Activism and the Internet: From e-mail to new political movement
Robert Blood
(pp. 160-169)
Keywords:
Activism,
Awareness,
Globalisation,
Ideology,
Internet,
Protests,
Social movements
ArticleType: General review
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(475 KB)
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| 1524171 |
Drowned out? Rethinking corporate reputation management for the Internet
Mark Bunting, Roy Lipski
(pp. 170-178)
Keywords:
Activism,
Corporate reputation,
Internet communications,
Online presence management,
Stakeholder relations
ArticleType: Viewpoint
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(732 KB)
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| 1524172 |
The evaluation of PR on the Internet
Sandra Macleod
(pp. 179-188)
Keywords:
Activism,
Campaigns,
Crisis management,
Growth,
Influence,
Internet,
Media analysis,
Political,
Power,
Reputation analysis
ArticleType: Conceptual paper
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(614 KB)
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| 1524173 |
Blazing Netshine on the value network: The processes of Internet public relations management
David Phillips
(pp. 189-206)
Keywords:
Data,
Information knowledge,
Internet reach richness,
Porosity,
Transparency,
Value chain,
Value network
ArticleType: Conceptual paper
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(276 KB)
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